Benzonatate And Asthmax

I do not believe in anything and neither will usually an exception to any fancy around the turn of the year. But I think the mental starting points and structural, are beneficial. The arrival of the new year and the end of this, it is a turning point. A turning point that will allow us to find new opportunities to explore. So I particularly value the year end over the other holiday season, ignoring of course kings while still maintaining my innocence more or less pristine. So I hope that your entry into this 2011 be your best, you pass it to people you want and you want, and of course, that you have the opportunity to have the initiative and willingness to tackle hard life.

HAPPY BIRTHDAY

Copyright © Jeremy Nicholl 2007

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gave me 201O.

1. What I have more than one enemy and that I have treated with a disturbing passivity .... The only thing that screwed me is having been "ojiplático" to find out .... and if you think ... .. know .... until they could give the reason.

2. That said I cling to both "the perfect is the enemy of the good ..." I have grown this year too expensive. So the proverb Isaac eye.

3. What a simple burp of this abused planet (in the form of volcanic eruption this time) puts us in checkmate and reminds us of our fragility.

4. Why Size Matters. (And so far I can read .....)

5. I am definitely a turning point.

6. That perfect storm is coming and we do not realize.

7. I still do not enough to meet with myself and should treat me better, at least be more lenient.

8. At least more than once, the trees have stopped me to check out the forest and it has helped me a lot in the making.

9. My children to grow in earnest, in proportion to what grows my commitment to be with them and not to fail.

10. Which I thank God every day, but I keep praying for understanding, to forgive.

11. There are people who lie about me. This shocked me as well has amused me greatly ... ...

12. and that life is serious ... .. also the years pairs, which end up in your favorite number or in your horoscope you smile .... do not let down your guard ...

13. I have to scream more often.

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The copyright industry moved a finger were sent letters warning of legal action. When the letters were ignored, the industry moved a finger and actions brought court. When the judges ruled in favor of the defendants and defendants, the industry moved a finger and turned the resolutions. When they lose in court, the industry moved a finger and disappeared judges.

Via: David Bravo

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"Benidorm effect" 6i Client

Nobody is a prophet in his land. And when they come out to tell us what much we said charged by the idea seems solid. And if that someone is also as Thomson Holidays and long story.

Well, Thomson Holidays has been wanting to set up as a Tour Operator closely linked to the environmental sensitivity, basically because it knows that the customer is increasingly in the line and you should send a clear message to the markets in this direction (and destinations as we are concerned ...).

One of the measures to achieve the execution and publication of a study is playing much UK, about the future of sustainable holiday, the reason for this post.

This study, among other conclusions drawn an idea that may seem obvious, we should exploit to the fullest, "high density, low impact" or whatever it is, Benidorm is an example of sustainable and responsible tourism. So far so good, but now comes the hard part: I think a tourist destination is not it really is but as the market is perceived. The study says that 34% of respondents do not believe that the traditional package to Benidorm has no sustainable ... but rather the opposite. I know perfectly well that perception that I'm tired of having to explain to everyone that Benidorm is a role model in so many things if we talk about tourism ... ..

Finally, we have a resource to cock this idea. Let's talk about all the "Benidorm effect" and show off. What the hell! If you want more arguments, read this post .

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In November 2006, I conceived the concept 5i client, but also, as a first version was the customer 4i. The truth is that to my amazement, this kind of description with mnemonic built has had a very long journey and has been used by friends and strangers in a myriad of contexts. Clear to me this will understand that motivates me and although I admit that I had it almost buried today I found a good excuse to cool. ... And why not? ... Even to hang a new "i" the i ... irritable .

Yes, that client eager, innovative, enthusiastic, infoxicado and unfaithful .... We have to add the i's irritable. The elasticity of the curve "tort" bounce "© ( personal adaptation of demand-price elasticity ) is certainly growing. Clearly, the generation believes less and less on advertising and start tired and reluctantly senses that will continue to be "handled" this tolerance is evolving hypnotic sheepish clearly ... .. Now it has more weapons than before to channel their anger ... .. and that is what is increasingly done with greater ease and situations in the past, had just finished a lowly frustration. They are increasingly angry customer stories, at war against the elements and arranged to determine its negative balance "GAP expectation" .... Seth Godin

now talks more than ever the importance of segmentation to effectively impact when a customer i excited ... or indeed the i's innovative, it makes sense and has become an socially differentiating being the latest in technology .... you get to thinking that if you buy online is silly. ... and oh yes, the client is still more informed, or do infoxicado ?.... and if not , atenación this study, which concludes cocking the infidel .... i "Internet kills customer loyalty"

not, it seems that customer 5i 6i 2006 and now remains in effect, is still alive. And his father rejoices much.

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BOLIVIA / update

We are changing the order of information and aesthetics of this blog to include more material. It is possible that over the coming months are moved from place furniture.

share these audios in principle taken in 2006.
Homero Carvalho / doors
Benjamin Chavez / thousandth Poem for a woman who never read any
Francisco Azuela / Aztecal VIII
Juan Carlos Ramiro Quiroga / Flying made with the wonder of the Flemish
Monica Velasquez / Medea Daughter

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poetry festivals PLURAL / Peru

The presentation of Plurals Poetry Festival condenses a concept closely linked to the project reading / poetry .

"High ... Tecnología Andina - ATA and the Telefónica Foundation presents "Poetic Plural: text, sound, image, poetry festival that brings together diverse interdisciplinary contemporary expressions of poetic experimentation, sound poetry, polypoetry, visual and aural poetry, video poetry and poetic action. The curator is in charge of audiovisual research Peruvian Luis Alvarado.

The meeting, which began on November 9 this year, will be open until February 20, 2011 at the Centro Fundación Telefónica (Lima).

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Change your bet.

I used this blog to scream more than one occasion. You scream in fact one of the most exciting perks that has a blog. Please believe me and you can exercise it, do so immediately, you will see how not deceived you.

Yesterday, en route to Madrid, a meeting I had today because of the arrival of the AVE to Valencia, I could browse other four newspapers including salmon pages. Day was Sunday and the information came from well-nourished but again, I found in the economy section (or elsewhere in this time) not a single line referring to tourism. It was the most important capitals of this country. Working

in the most beautiful in the world. The tourist sector. An industry that produces goods so precious as happiness, escape, illusion, the game, adventure or even love.

And I suspect that this perspective plan "frivolous factory" is to blame for many just not take it seriously.

For make no mistake friends, tourism largely based their quality of life, their future and their welfare.

Since we heard that little ones that balanced tourism balance of payments and that Spain Tourism is one of the few sectors production where it can compete with ease and sustainability. The reason is clear. We have some competitive advantages: a still reasonable price, the sun, the beaches (the jewel in the crown), heritage, culture, gastronomy, vibrant and unique agenda. Instead

not know if this "rintintin" in plan voice of conscience (... .. or the reality) we have come to assume a nearly absurd or superstitious beliefs which do not give any value that we do not mistake, here a few act accordingly.

Well, what is a fact, it seems that it is tourism that is pulling up from the crash without unprecedented in our country. "It's just that nobody has noticed!?. I am optimistic by nature, but it does not take very ready to come to the conclusion that the crisis and the adjustments will continue to be protagonists in our long-term scenario and I'm afraid .... That neither shoes or automobiles, or the real estate, and agriculture, and many other classic tricks to which we usually bet, half by half momentum by compulsion .... We will draw from this bottomless black hole (make no mistake, we are increasingly less competitive). It is convenient to change the bet and not forgetting other occasions, placing more risk on the box of tourism, has many more opportunities win. We have strong competitive advantages in this sector. In this category if they can beat us with fury and no Chinese, no economy of scale, or technology may be able to our sun and other benefits that I mentioned in this post. It is time we can not lose another minute.

And today cry for the media to talk more tourism and to do so in the economy section. That tourism is having his ministry or at least to be a matter of state. Why invest in tourism in terms of what it provides and what they can contribute. Because the university more relevant, content and approach to the tourist rush. Because our leaders speak more than tourism. For tourism is seen as something that is part of our welfare. That in schools, institutes more talk of tourism. And because tourism is no longer a whore once and for all for many a "subject Mary."

Why

making cars, shoes or computers have giants and fierce competitors. ... And we have it difficult, very difficult .... On the other hand in the sun, beaches, vacation, we can beat with solvency ... ... at least not yet. Enough is enough.

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Segments. Is relevant. Do not interrupt.

"A butterfly, speak of flowers" Obviously, if you want be relevant to a particular market segment, you must speak in your language. As says Craig David - Executive Creative Director of JWT increasingly have to take in communication as something that instead of "break" becomes part of what the people are interested in this idea haunts me ...

How? ... Specializing the message, declining global destination message to the destination of heavily specialized. If I speak with a Chinese, however much you yell or repeat the message (massive advertising investment) I will understand and surely this will lead to mutual frustration and unnecessary wear, all I have to do is learn Chinese, then the conversation will occur, the first and talking softly (small investment) ... .. On this basis and on an increasingly strong strategic segmentation of communication, blogs are born product of Valencia. Sniper Marketing, Social Media Marketing integrated into a clear segmentation strategy that flies around the 10 marketing plan.

We have set a series of objectives in terms of traffic, community generation, numbers of subscribers, network visibility, authority, internationalization .... To be reviewing our proposal at the impact level, these are the first proposals I bet not the last and will have to incorporate many improvements ... There are many market segments in which we have a clear opportunity to improve our position and grow market share and thus demand and add value to our core strength as a tourist destination: The sun and sand.

All this strategy blog-product is associated with another blog-market in which we are engaged, equally exciting ... I'll tell you.

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OF ANXIETY AND ILLUMINATED SERENA WATER / WATER Xavier Jordan

Gabriel Chavez warned me that his new offspring was a "son of the late thirties and an anxious serenity . Of course I did not believe him serenity, Of course. How would he dive in the territory of the serenity it more anxious than we want? Finally, our late thirties, no more serenity to our anxieties. So I started to read, with the quiet anxiety of the case, lighted water and discovered that I was not wrong. Chavez was himself who was able to know in our "early twenties." Only more serene and anxious.

This collection of poems that remind me of what I get robbed. Large patios and large pots of food. Old cinemas, calm seas so much forgetfulness. Grandparents and parents and siblings are not born. A fleeting appearance of Thomas Mann, a career of Steve McQueen and a deep cup Dickens. The blind superlatvo everything described Babylon. The inability of the Gospel, the I Ching, the stubborn afternoon and we do not live large moons. Old topics with calm steps, without egregious innocence, exasperated sighs, with no destination or tomorrow that today. And I still smile when recueerdo page I read his quotes, "Now that is then" and came to me as a soldier, Terán, a Froment and Burt Lancaster.

Little Kingdom is the nostalgia for defining the path traced these bright waters. Chavez plays hide and seek between the slight air of saudades causing their pasts and their meticulous craft craftsman of words.

Here are their

Richard Burton, Liz Taylor and his San Lucas, side water beings to clear, fresh poetry, precise moments, such as knife and ice, sometimes enigmatic and deaf to the baroque embellishment rascalities Latinos.

"He wants to drink from the water-washing ash / eye of the world," Chavez said in the first verse of Bartimaeus dreams, and indeed, Bartimaeus up the dream world that these waters Sometimes they are quiet and other devious waves. Always anxious before serenity of their yesterdays, each image in this book reflects the Narciso contemplates his figure, the lighted waters of the pleasure of poetry. Chavez dixit:

A slit

And taking mud from the ditch
formed five sparrows child when no one was watching.


then be smoothed her hair covering her face took

air blew gently on them


and they flew.

As precise and magical as this, illuminated water runs through me with the calm serenity of the late thirty that plague me and put me on the path of pleasure to be here, talking Chavez and Steve McQueen.

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LIT / Gabriel Chavez

lit water, which just been presented at the International Book Fair of Cochabamba, is the latest production of the poet Gabriel Chavez Casazola.

The book, edited by Bonfire, gathers 23 poems in Castilian, seven of which have been translated into Portuguese by Pedro Nicolau Sevylla Juana and Saia, and five Italian by Mariela De Marchi.

This unusual edition accompany the poet in literary events in Mexico, Italy and other European countries, where he has been invited to participate next year.

"That water lava ash / eye of the world or returns us to change the ability of this beloved poet of meanings to the smallest events of daily life, the heroic memories and not want to repeat only praise or writing acknowledged that there was the world and the poet who invents. Particularly beautiful is the place that this word gives memory, which leads us by the hand to the desired place and time where and when there was hope "said Monica Velazquez on this new work by Chávez.

Gabriel Chávez. (Sucre, 1972). Poet, writer and journalist in Bolivia. Published books of poetry: Commonplace (1999) and Ladder (2003). Her poems have been translated into several languages \u200b\u200band are included in anthologies and national and international publications, as Agulha Brazil, 400 Elephants of Nicaragua, Triple V of Portugal and The Other Mexico. He has participated in numerous meetings and poetry festivals in the country and outside it, and taught workshops at universities gender and cultural centers. Also published a book of essays and a news story, it is stories published and edited a wide spread Bolivian Cultural History in the Twentieth Century (2 vol., 2005 and 2009), recognized as the Best Book Published in 2009 by the International Book Fair in Santa Cruz. Care also has a critical edition of several classic works of authors. The Bolivian government awarded him the Medal of Cultural Merit for his scholarly work. Resides in the city of Santa Cruz since 2006.

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Strategic Plan in a market ostial

Descojonado me the other day with a person who spoke of how difficult things were. I said we were going through a ostil surroundings to ostial surroundings .... In which the "Ostia are flying":-D .... and more than ever needed a plan ... ..

Three years ago I became obsessed with designing and implementing, with the help of my team, Marketing Plan that will become the roadmap for promoting tourism in the Valencian Community. Some think and how the hell they worked before without a plan?. The truth is that I also ask myself that question a bit. We had a plan, which was rather a series of milestones on the calendar but frankly, did not respond to a real effort targeting a market increasingly complex.

Of course, development a global destination, needs more than a marketing plan, or competitiveness plan or a plan of tourist areas or revitalization plans that five or excellence. To achieve this goal, we need a comprehensive plan, a plan to mark the coordinates of all and sundry. A plan to consolidate. Absorbant. That adds up. Yesterday

present the Strategic Plan 2010-2020 CV. I dare say without reservation that is the most ambitious and far-reaching document that has been designed in the tourism sector of the CV in the last 15 years. A plan that distills consensus, knowledge and focus. A plan that puts the high beams but is focused on results. A coordinates to follow. Someone had to to bell the cat? . Because it has touched the INVATTUR. For me it's an honor to be part of this roadmap and be part of the responsibility for its implementation. You, if you live in this and you're connected to this community, you are also part of that responsibility. To those who criticize the plan for ensuring that is born out of funds, I ask you a bit of discipline and seriousness in an industry that deserves it. They do not realize that all they do is demonstrate that they have not understood anything. Can not you see there is no chicken egg? And although the sea is difficult, we have the coordinates, the best boat ........... and racing sails and wind is known to be uncertain. FORWARD !

Global Strategic Plan of Tourism of Valencia 2010-2020

View more presentations from Invattur .

There goes the latest version of "Sesame Street"

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Monitor: GOLF.

Yesterday we celebrated the 4 ª Jornada Monitor Markets , this time in Valencia and the product golf. These days are meant for immersion in a labor market of the major players in the game. So far we have seen Benelux, Germany and USA Now we begin the cycle of some products in line with policy segmentation marketing plan. As I said, yesterday I played golf, taking advantage that we presented the conclusion of the IGTM

(The most important trade fair for golf tourism in the world) in Valencia in November, having a few candidates that headaches, we achieved. On the show, I'll talk another day but I think it will be a stimulus to serious as he said yesterday, the course goes from being the "cerocoma" to the unocoma least. "Indeed not starting from a position of leadership in comparison to other nearby destinations may have more potential in this strategic segment.

emphasize the involvement of Juan Baixauli that was BRILLIANT and Peter Walton, President the IAGTO (International Association of Golf TT.OO). Jornada "polyhedral" all key angles: Destination TT.OO, golf courses (they were all) and Hotels. Without doubt, this is the way work product. Visión integral. I am very happy with the results and conclusions. I think after the IGTM we can speak of a before and after in relation to Tourism courses.

Here's a very thorough analysis of the day.

All submissions, surveys and day recorded here. Then I leave my speech. (It's strange to talk about something in a forum where you have the feeling that most people know more than your theme) ... ... ..

Golf and tourism in Valencia

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back to basics.

I love oriental culture in many of its expressions. In this blog I made some reference . Yesterday I reread Donald G. Krause, in "Art of War for Executives" (stating that I hate the term "executive") and surprise me again. I know, think what a new one come to tell us .. but is that as a little light that tells me the way, like a flash of reality ... .. is the third time this year that my conscience whispers ... ..

"back to basics , Isaac ... .. back to basics".

This book is a joke. Interprets the theories of War by Sun Tzu, military strategist reputadísimo contemporary of Confucius and also incorporates classical ideas of great men of business as Tom Peters, Drucker and Porter. In addition, it sticks a review of other military tactics General Patton type.

Chapter 1.3, we talk about 5 key factors to deal with war. The summarize.

Character.

The essential purpose, the soul of the organization, the Karma. The character determines which is what inspires your project and what are your values. If individuals share your spirit will follow. Weather

refers to the stage of life. Where the launch takes place or battle. Is the incidence of environment in the evolution of events. Structure

This is the way it is directed and organized the work (not people), has to do with how you finance your attacks and your maintenance, training and experience of your warriors and how they develop their skills . Key is assigned to use resources and how flexible and efficient in terms of return they are. Leadership

leadership organization, is the sum total of attitudes and skills of key lieutenants. Leadership can be assessed on the basis of 7 factors: Self-Discipline, Decision, Achievement, Responsibility, Awareness, Cooperation with ELEMPLO subordinates. (Joder! This is what I liked)

Information

This sounds like pure market intelligence to the management of information for sound decision-making. However, by incorporating a more aggressive feature ... ... referring to the generation of data, real or fictional to make the opponent move in the direction you desire.

not miss it ... on the heels of this scheme .... In Section 1.9, sentence threatens martial plan .... "Every warrior has heard of these five factors, which dominate, overcome, those who do not dominate, they will lose" (I think here you can download it) So in China, 25 centuries ago, there was talk of innovation, segmentation, leadership, value chain, ROI, information management, brand image ... ... .. Nothing new under the sun ... even rising.

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DEMONIC WORRY: LATIN AMERICAN POETRY READINGS / Mónica Velásquez

28.09

Next Tuesday at 19 pm will be presented Demon desire. American Poetry Readings , Mónica Velásquez Space auditorium Patiño (Avenida Ecuador 2503, La Paz).

The publication, published by Plural and the University of Pittsburgh, consisting of "six comparative trials which includes a Bolivian poet and one or more Latin American, to put our poetry in dialogue with others," she explained. He added, "includes three essays theoretical and critical thinking reading poetry."

Among the poets studied are: Eduardo Mitre, Juan Carlos Orihuela, Marcia Mogro, Quino Humberto Márquez, Eduardo Nogales and White Wiethüchter. Demonic

desire "is intended to remedy a disconnect between poetry Bolivia and Latin America through dialogues or bridges between them thanks to a theme, a language, an attitude or a common cause. "

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READING POETRY / Ramón Rocha Monroy

is curious that the poetry is the genre most closely tied to the facility to play and fantasize own children, but that reading poetry is not a preference in government education programs. As I said Rafael Alberti, poetry is a way to regain lost innocence. The illuminations are flashes of poetry the primitive and collective soul which children are explicit antennas and transmitters. An additional advantage, since it is an exercise in memory before writing, however does not encourage the mastery of educational reform to encourage poetry reading.

worst thing is that children have access to the knowledge of poetry mema and old, like the Fables, whining to the death of the mother or civic verses, but nobody wants to teach a good poem of Borges and Neruda, Nicanor Eduardo Parra or Mitre, perhaps forever conquer the world of reading.

artificial boom in changes that have the Harry Potter saga or Lord of the Rings, is a fanciful prose existing or invented folklore, but remote and alien. Instead of using the spell of the music the verse, they prefer more visual resources, because only build with the help of multimedia movies abound in virtual effects. Juan Manuel Argüelles

says we live in a world of prose, prose that is not only on their experiences, but also in their patterns of reading. "Poetry, he says, is a genre that many consider complicated and sometimes intractable, and yet, if we did a survey among readers already formed, we could know that a large proportion of them discovered through reading poetry and not always in a book of poems, but in a compendium, in a manual or in those textbooks where a few words what dazzled and made him see the world differently. "

poetry sometimes breaks into the lives of young people through the light creating first love. bursts and falls, and just be like a beautiful memory fact linked words love. The first loved us produce electrical shorts tremors linked to those caused by the reading of good poetry.

dominoes formal education tend not to consider the implications of giving children what Arguelles calls "aesthetically empty text" . You make them buy books by authors of best sellers, instead of entrusting them immortal works rely on his intelligence, his ability to understand and assimilate aesthetics. It is not the same as a dumb child to read the series of The Trojan Horse, a teenager who has been meeting with Steppenwolf, by Herman Hesse. He is a being dissatisfied looking for other ways to access the aesthetics or pure fun. This in turn has been enriched with his first crisis of loneliness that I sign for the rest of his life. Much more if you give a teenager reading the poetry of William Blake or teach him to understand "The Raven" by Poe.

Ramón Rocha Monroy . (Cochabamba, 1950) writer and journalist. His novel Sweet dreams of the skull (prize Guttentag 1983) includes a list of 15 novels selected a meeting of 40 experts convened by the Ministry of Culture. He has also published novels What are the dead alone! , Potosí 1600, Ladies Night , The empty box (Alfaguara Prize 1997), flying low Ando (Guttentag Award 1996) and Yonder . is a columnist for The Times , Review and La Prensa.

Text published with the permission of the author.

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WRITING CONQUERED / Floriano Martins

The Last June was presented Writing conquered. Conversations with Latin American poets (editorial Foundation The Dog and the Frog, and the Ministry of Popular Power for Culture of Venezuela). The book (which was a first edition in 1998) in two volumes brings together over 50 authors from 20 different countries, generations, trends and styles.


"How, after such a statement in a book like this, keep thinking that the national poems are just that? The book however goes further and explores the poetics of the authors, as they think of poetry and the work of the poet in the world and in that open field parallels arise fertile and fruitful opposition. It ends with this, once and for all, to blur the distance while clearly delineates the outline of each poet, each tradition: the borders are converted to outlines ", asks and answers the Mexican writer Manuel Iris.

Among the writers who make up the dialogue include Gary Daher and Eduardo Mitre (Bolivia), Francisco Madariaga and Susan Giraudo (Argentina), Enrique Gómez-Correa and Pedro Lastra (Chile), Carlos and Javier Sologuren Germain Belli (Peru), many others.

Floriano Martins (Brazil, 1957), poet, essayist, translator and editor. has been dedicated in particular the study of American literature, especially in regard to poetry. From space in 2000 established the electronic journal Agulha currently -Hispanic Agulha - has tried to recognize in the multiple stage of contemporary culture, the most valuable individuals, illuminating the dark areas attributable to the Brazilian publishers.

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"Nosotos is smarter than me"

I go through a comment (this is one of the best things that happen in this blog) an interesting study on how to deal with the social media companies and especially that "perception" of success. In quantitative terms the study has a fairly representative sample think and a pretty robust methodology and provides many figures that can help guide us, but that's what you can check it by reading the study. I'm going to stay in terms of quality and I will highlight only four representative testimonies of how certain people who are leading major companies perceive the Social Media. Dell

s, which has far-more business customers and consumer Than Itself considers more to B2B B2C Focused Rather Than a company, claims Recent That a social media campaign generated $ 6m in new business. Journey Through The digital user to WAS Comprehensive point of sale and the campaign only ran on Social Media.

Adam Brown, Director of Interactive Marketing Communications, Dell,

Pepsico Refresh project which let the public submit ideas for grants and then enabled the public to vote for the best ideas (over 30 million votes have come in so far), was driven by social media. It generated over one billion media impressions – broadcast, print and online (and sold a lot of Pepsi). That social media-led project has done more to change the whole company’s brand, for the good, than any other campaign.

B.Bonin Bough, Head of Social Media, Pepsico

Starbucks launched a blog-based My Starbucks Idea website with traffic driven from its social media real estate. Customers suggest ideas that they’d like to see Starbucks implement, release as products, Improve, etc. Since the campaign Began, They've released Almost 100 of the ideas to market.

Alexandra Wheeler, Digital Director, Starbucks

"Business-to-business companies plow, if anything, more vulnerable to These trends. Their customers Have Every Reason to band together and rate the companies' services, to join groups like ITtoolbox to share insights with Each Other, or to help Each Other Out on LinkedIn Answers. "

Charlene Li and Josh Bernoff, Forrester Research, Groundswell

I coincided in time to read this study with a book that I recommend; "We are smarter than me" (fuck like I like that phrase) ... and both readings reinforce my view that can be a differentiating factor for a company to leverage the collaborative environments ... that if, without losing the common sense ....

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European Travel Consumer Report

I wounded my vacation a bit disoriented, and moreover, is on my wave avalanche of information in market research, statistics, projections, predictions .... And countless jingles, that yes, some valuable, with chicha, with an air of revelation ... .. other sterile, repetitive, predictable, some are more like a torture chamber than calling to report something or teach ... ...

flying a good find:

Phocus Wright's anticipated conclusions of the " Phocus Wright Travel Consumer Report's European ," soon we will dissect in more detail and to help us portray trends tourism industry to market French, German and English .-

1. "Relief on the way" It seems that the French market in general is planning to travel more next year. The outlook for the German market is also positive but more moderate. In contrast to the UK market will see much lower .-

2. Who not plan your trip on-line today? As this study was wet. The total population with Internet access in France, only 5% of British travelers plan and book your trip completely off-line, 9% in the case of the Germans and 6% in the case of French.

3. Search engines remain key. This point was predictable, basically confirms that this is how the traveler find what you want and of course, take the palm seek top positions. (Go to bald with this conclusion)

4. Is price the deciding factor? Take a vultecita .... I read the other day in an interesting Hosteltur article on new market trends and new strategies and among many other factors, highlighting the price as resounding success factor. This study however, although it recognizes that we are in an environment of high demand, price sensitivity, pointing to the priority they give to survey the relative attractiveness of the experience on the web.

5. The hotels are not the favorite holiday ... (I confess I do not quite understand this point, we will wait to see the full study ....) Only 38% of French respondents like to stay in hotels, compared with 72% of Germans and 82% of the French.

6. It seems that "smartphones" reach the masses. European level, an average of one third of travelers already have this type of application. 38% in France, 37% in Germany and 47% in UK

7. The travel-oriented mobile phone. Are still less than 10% of Europeans who use mobile phones for travel-related activities, either before, during or after but beware, we forecast figure is 20% next year ... .... Now if it was time for mobile marketing.

Well, this has been the landing post ... .. let warming.

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STEPS AND VOICES / Eduardo Mitre

presented this month Steps and voices. Nine contemporary poets Bolivia, Eduardo Mitre, published by Plural. The author and poet notes that this book adds to and complements the earlier The tree and the stone (1986). The leaders are: Hilda Mundy, Yolanda Bedregal, John Christopher MacLean, Eduardo Nogales, Ruben Vargas, Vilma Tapia, Benjamin Chavez, Monica Velasquez and Jessica Freudenthal.

Asked in an interview , Mitre said of the publication: "My reading is to give a description and interpretation of themes and experiences that communicate, and language or style of each poet. Furthermore, preserving its uniqueness, establishing a web of relationships-fact-similarities and differences between the works, both within Bolivian poetry as in the field of universal poetry. But there is one trait that sets this book: the (dis) continuity chronological ".

And to the question about how to recognize the turning point between modernism and avant-garde literature in Bolivia, the author said "It is clear that modernism prevails in our poetry to almost the second half of the twentieth century through the work of Franz Tamayo. Even a book like roses Net (1956) by Oscar Cerruto transpires that modernist stamp. However, there are inflections, such as certain facets or "edges" of the work Greg Reynolds, whom the image, the unusual image was created in the way that he understood the art, plays an important role. Another turning point, not break, it would be José Eduardo Guerra with breaks (1924), by its language, but poured into traditional forms, rather colloquial, stripped and deliberately opposed to nineteenth-century cult of modernism. But more radical inflection are given in the thirties. I mean returning to the beginning of this dialogue: Pyrotechnics Mundy clearly embodies a poetic avant-garde, both for the exaltation of the image or metaphor as the language of prose, the way of greguerías Ramon Gomez de la Serna, who undoubtedly had a decisive influence on our author. But by the book of Mundy, it should be mentioned Shipwrecks, Yolanda Bedregal, published, beautiful coincidence, the same year (1936) of Pyrotechnics . Parts of the book Bedregal are, even within their markedly narrative prose poems. What is more surprising that same year, coincidentally, Maria Virginia Estenssoro issued The deceased, a stunning poem in prose. Conclusion (only now and here I see and say in clear): the avant-garde poetry in Bolivia, inaugurated three women. "

Eduardo Mitre. (Oruro, 1943). She studied law at the University in May of San Simón (Bolivia). He currently resides in the States, where his doctorate from the University of Pittsburgh with a thesis on the poetry of V. Huidobro. He is a professor and poet. He has published books of poetry: Residence (1975), smoke Fervent (1976), Mirabilia (1979), Since your body (1984), The pilgrim and the absence (1988), Light's return (1990), Autumn Lines (1993) and Road anywhere (1998)

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EQUALITY NETWORK

over a year ago we began the project Equality Network. Now we have a complete revamp of the page. Spend

. Http://www.redigualdad.com/

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Strategic model SMM. 6 coordinates. Yum

photo: I have long Dbarefoof

time orienting the role of marketing the project in which I work at Social Media Marketing. When I say long I mean years ... .. Of course, I made mistakes and successes. Today I am able to draw a simple diagram as a model to focus more tact this immense dimension of marketing.

think it is important that a manager who list their project to these coordinates must include the following points. (Short version)

1. Integration: Integration strategy. I think it's a mistake to approach this type of action without being fully connected with our brand strategy. With our company values \u200b\u200band our promise. And of course with other marketing activities.

If one has never worried about your brand and your product ... .. now you have a blog or create a facebook page or put a twitter like crazy to get results I doubt if it is not the result of luck or the fact ... (stating that in spite of everything I believe in both variables as keys to success) to the contrary, all I get is to amplify your mistakes. Objectives, goals and objectives, always consistent with the main objectives of the company.

2. Assimilation: I refer to the need to assume a market transformation actually made up of "crossumers" ("A consumer who lacks confidence in the brand communication, who knows the marketing backstage showing an active role in the validation of the messages and actively participating in the storytelling brand ...")

This new reality must be present at every stage of the organization, not a thing of the department of marketing, communications or sales. It is something that must be clear about each of the decision makers and of course everyone in the company in contact with the market one way or another.

3. Ratio: I think that being consistent with the above, it is necessary scale and proportion when our project approach towards this type of strategy. I've seen a lot lately SMM compulsive .... As if the only valid marketing tool ... .. as if the marketing mix of a lifetime ... .. lost relevance or status ... or Kotler had died ... I have to turn all our marketing efforts towards this model without reflection and proportion we can cause problems. What percentage of effort I devote to this type of action in my business in year 1, year 2 and year 3 and on the basis that results ...? What is the part of my market that DOES NOT MOVE IN THE ENVIRONMENT 2.0? How and to what level I will involve the organization in year 1, .... and what I need to do? What that gives hope to impact my sales branding or my actions in year 1 ..?...

But beware, there is no time to lose, there is a similar probability that a consumer will find our brand seeking customer feedback about our brand for 10 years ... .. that the comments of minutes ago ... hence the brands will have a much harder time attempting to draw its current proposal to erase the traces of the past ... ... .

4. Value Proposition. As we are clear that we are not dead. The value proposition has to be more clear than ever. What are my competitive advantages?, does it coincide with my story that my client has over us? .. . (THIS QUESTION IS VITAL), what my value for money?, What degree of satisfaction of my clients, "What does my product or service that others provide, and with what degree of clarity or confusion perceived the market? A conclusion. The market rewards good standard .... But the "crossumer" rewards efficiency. Perceived rewards MANIMPULACION NO. Premia the story built by their peers. and rewards corporate naked ... ... .. and to strip you have to be prepared. Check the value proposition of your proposal ... or your promise ...

5. Creativity. I mean it takes more wit than ever. The company Buzztrend estimated that in 2008 there were over 500 million consumer reviews of thousands of forums, blogs, social networks ... also last in time competing with the messages disseminated by the brand. Each of them fighting for the attention of consumers in this crazy economy of attention .... it is certain that on today's figures have gained

... ... Well, it seems logical that one way to get our message more relevant in this setting noise and saturation is the ingenuity and creativity. Obviously also in the off-line. But wait, think .... What have in common advergaming success, or the video on YouTube that gets more traffic, or the blogger or community manager ..?....... getting achievements ... yes, huge amounts of creativity and ingenuity. However, in the off-line, although less and less, campaigns devoid of ingenuity and creativity .... bad bad bad ... .. that book-based and advertising pressure ... and results achieved notoriety . In this environment, that does not happen ...

6. Metric: do not need to hire a Social Media Metrics, a position that commpañías increasingly incorporated into their organizational and mission is to measure and interpret results, and value from the metric of each tool and very analytical. But if we take the opportunity to hear and measure this environment offers. Before, during and after. Measure, weigh and interpret ... ... .. Set targets, monitor results ... ... Two interesting references that speak and teach on their own are:

The IOR (Impact of Relationship) via trwblog . The IRON (Online Reputation Index Urban Hotel) via vivential value.

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3 rd DAY OF POETRY / Sucre

Until August 2 open the call poets who wish to participate 3rd International Festival Days of Poetry ( Sucre, Bolivia). The meeting will take place from 21 to 24 September next in the city of Sucre (in case it was not clear). The Notice sets
sending a minimum of 10 poems, with free theme and form. The texts must be submitted in triplicate, double spaced, printed on one side and letter size paper. They must be accompanied by a CD work in word. At the same time, it is requested under separate contact details (copy of document, email and telephone). Everything should be sent to: Attn
. Orihuela Samanta
"DAYS OF POETRY"
PO BOX 6465
La Paz - Bolivia
Selected authors will be part of the program and also will be included in the annual publication published by the Festival.

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it!

We all happened to be eating it in one place and look around as is the plate of others ... to see if I may ask .... Or go through a terrace and have a little eye a dishes that customers taste. It is also common between the plate pictured in advertisements for the restaurant and actually has a long way, almost always loses the reality ... ...

yumito But there comes a social network .... that kind of people who provided much attention to matters of the palate and want to see satisfied their curiosity (that goes for you Andres ...) Clearly, we foursquare n or to grow for geopositioning, categorize and comment on sites and services (not just restaurants), .... foodspoters also proliferate, collectors and disseminators through different social networks tasty dishes ... (this also goes for you Andrew ...) The network yumito (Asturias, 2010) is now attacking the United States, combining site (where) + photo course (how to) + info, a simple and practical way that promises significant growth. also has its iPhone app.

What is not whether this "mess" of the product will work well for many establishments, many are now offering free by comidad disseminate content ... others see it as a threat .... here wins the closest to reality. and that's fine.

via Ciberp @ ís

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A benchmark. Lean Management

Much

eye with this post. It's one of those post where I tell you something surprising.

Most of us have in our workplace a reference. That person or company that does things the way I like them or simply have the ability to go one step or two ahead.

For me, plus many more (seriously sometimes I think I worry too much as others do ...) I think Tourism Canada (via joantxo ) is one such organization that is doing things well and some things that seem like us. So, without complexes.

Two examples. The first is this product and I am telling you I have to connect hopelessly with my post on "the eleven clans travelers" ... the conclusions you leave them to you ... like really .... ? Well, this is the Explorer Quotient program (do not miss it, is in English but not wasted) I think it is a of the most sophisticated and yet simple to help us make marketing decisions. With a focus not only geared to big business or the extent of tourist destination but also to the more micro business sector.

Under this tool, we found that other "gimmick" that portrays you as a tourist and associated with your profile a set of values \u200b\u200bwhich then will help the company to "tragetizar" and therefore to spin the finest in its DECISIONS marketing. I call this Casabela I put the cat .. Another

ejemplito is the new "hype" Tourism Canada ... .... Here I spent a disbelief ..... video ...

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Eliminating Women's Institute of CLM, "a fact indifferent to equality?

With the expertise and authority vested in me by the commitment and activism that keep on defending the rights of women for more than three decades in different areas (the associations, professional work and political practice), try to convey the importance it has for the advancement of women that are created and maintained as Women's Institutes working structure stable over time.

In Nordic countries like Norway, Sweden, Denmark and Finland were put in place decades earlier than in Spain, governmental structures at different levels to develop a useful work for equality between women and men. Was a reference to the feminist movement in Spain and also in the early years of democracy for the socialist government.

In these countries, these organisms keep and expand their areas of action despite the gains, and to dismantle the historical discrimination suffered by women and also be vigilant against the responses of the most reactionary happy to stop progress, is a job that requires a lot of interest, a big commitment and of course record by governments and all institutions that promote them.

In Castilla-La Mancha was launched two decades ago (1989) the equality body, creating a Directorate General of Women in the Ministry of Culture, which in 1991 became the Social Welfare Deputy Ministry Range Women for five years.

After one decade, in 2002 approved Law 22 / 2002 / 21 IX creation of the Institute of Women of Castilla la Mancha attached to the Presidency. Was received with great satisfaction, since that meant a qualitative leap in the development of equality policies, assuming the mandate of the Platform for Action adopted at the Fourth World Conference on Women (Beijing 1995), recalling that "the mechanisms institutional set up, often occupy a marginal place in national structures and regional governments, which lack a clear mandate and sufficient staff and resources, and support the country's political leaders. " And recommends several measures, including: "create or strengthen national machineries and other governmental bodies and ensure that responsibility for issues related to the advancement of women is vested in the government's highest possible "

During these twenty years, Castilla-La Mancha on several occasions been a reference to Spain, and in recent years to European Union countries, for the bold gamble of his actions and the progress of women in our region.

Currently, the structure of the Institute for Women has allowed equality policies driven, are being implemented in various Departments: Design commitment for action in all areas of government (roadmap) Equality Bill, Promoting Gender Studies at the University; budget from a gender equality plan for employees and public employees; School of Thought feminist, among others.

After learning that the recent restructuring of the Regional Government because of the economic crisis, includes the elimination of the Women's Institute, which is a Directorate General within a sectoral Ministry (Equality and Youth Employment) I find that such change is not saving money, because it maintains the same number of policy makers (The Director General and five provincial representatives).

Again I say that in my years of political responsibility as the first Director General of Women, Deputy Minister of Women and Member in the Regional Courts, I have always had the commitment, encouragement and complicity of the senior the Government of Castilla-La Mancha to develop a task that is complex and not always well understood by some sectors of our society.

why I believe strongly that the Institute for Women was created with the conviction of his need, inter alia, to consolidate progress and achieve new progress more quickly for women in our region.

is precisely why, at this time, coinciding with many Castilian-La Mancha, I have feelings of sadness and I get some questions that I find convincing answers.
If there is little economic downturn, why this throwback to the beginning of actual work in making equality policies in Castile-La Mancha in the first community to eliminate this structure?

Do you really think someone will have the same effectiveness in the continuity of work for equality between men and women a DG located in a counseling when social conditions changed?
If it steadfastly defends what sense was then committed to the creation of the Institute?

I can not believe that the decision was motivated by a political gesture toward the conservative electorate as we know, been demanding the abolition of the Ministry of Gender, ignoring and trying to dismiss a Ministry which is a great achievement in the struggle of women .

Since the regional government must approve a bill to repeal the Act which established the Institute for Women, I wonder what is still time to rectify?

Aragonés Charo Tapia. 1 st Director Women's General (1989-91) Deputy Minister of Women (1991-95).

To sign this manifesto: http://www.petitiononline.com/mujerclm/petition-sign.html

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applied to tourism.

I have always been moved by the entrepreneurial vision Nippon. I remember one of the subjects that I studied finishing the race and that struck me most was Operational Research. As part of this course, I remember two things ... the Gantt infumables and of course ... ... the method Keizer.

Kaizen in Japanese means "continuous improvement" and gives its name to "system kaizen" responsible among other things checkmate Japanese companies made many American companies to base to surprise a succulent market fell at the feet of Japanese companies decided to grab customers with unbeatable value for money. One of the paradigms of this was Toyota but we can also talk about other Nipponese brands like Honda, Suzuki, Yamaha, Kawasaki, Mitsubishi, Olimpia, Bridgestone, Subaru, Canon, Matsushita, Fujitsu, among others.

Today all that has come to my mind for a day on six sigma and lean managment applied to the hospitality industry that have organized in the INVATTUR . I prefer the intervention of Juan Soler, Director of "Operational Innovation" Spain and Portugal of Starwood . John has shown us halfway between theory and practice as Starwood works LEAN and Six signal. Inevitably, in the context of this subject has left the Kaizen, 5s famous (in the workplace) and its 10 principles (corporate culture) 5S

Seiri : Eliminate the unnecessary wear and tear, so you will not need in the very short term.

Seiton : From what is left .... Order it well. Get an easy visual and physical access. Seiso

: Limpiaeza environment to verify and have more clarity in failures detected in the process. Seiketsu

: Cleanliness and hygiene in the individual. Shitsuke

: self-discipline, habits, routines. Standardization. Processes.

The diezprincipios Kaizen.

1.Abandonar fixed ideas. 2.The

instead of explaining what can not be done. Provoke reflection.

3.Conduct improvement proposals on the spot.

4.No seek perfection, winning 60% now. 5.Corregir

errors in-situ and isofacto. 6.Encontrar

ideas in the trouble.

7.Buscar the actual cause and then find the solution.

8.Tener into account the ideas of 10 people instead of waiting for a single great idea.

9.Probar and then validate. 10.La

improvement is infinite.

However, the area of \u200b\u200b"operational and innovation" led Soler in Spain and Portugal, not only pursues the thinning costs through Lean Management but goes far beyond addressing a more comprehensive strategy that integrates search oceans blue (I wrote about this years ago ...) , Corporate Social Responsibility management, customer satisfaction, benchmarking and Kaizen / Fast track.

As the story ... .. discuss the positions of those responsible to observe and influence the processes and streamline all this corporate culture, one had the feeling I was in a class of black Belt Karate ... .... Green Belt ... .. etc. Very Japo.

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"knowledge society?

Yes, I shot at the pool ..... Now that this blog has served more than five years. Now that I suggest everyone be on Twitter (and I guess they are right but do not know that I was in month 2 of his creation ....). Now I start to think that Facebook takes too long to me personally but I have it clear that we will invest in it ... ... .. Now that is demonstrated in our dear marketing plans (2009-2010) who believe in the possibilities that offers 2.0 hackneyed reality ... .. but with caution .... you know, I mean that necessary and contradictory balance between passion and proportion ... ... ... now that more than 5 years we have created the first and only grant of a tourism management that supports and guides for companies wanting to exploit this environment .... Now I just read "everything will change "Enrique Dans and little I can say about the Long Tail or Cluetrain Manifesto ... ... now that my vocation processing and my propensity to change (not without blunders ....) is above suspicion ... ... now, this afternoon disconcerting affords me to share this reflection Luis Pardo, Philosopher national essay prize, and that no special admiration joins me but I recognize in this case helps us to ... ... counterpoint to all this crazy urge ... .... as Sabina say .... "Even in these times .... swift as a runaway Cadillac ... "....

"... The term" knowledge society "is worrying. With that label is designated social extension of the telematics communication technologies, under the absurd and superstitious belief that the change of environment magically cause an increase in knowledge, but does not occur only one who is ignorant will remain ignorant of many computers to be managed, and or the differential calculus and the notation will miraculously easier because of the digital gadgets, but also who has a scientific or humanistic culture solvent receive these technologies as a blessing that will facilitate their task, while those who lack that culture can only use for things like booking flights or download more quickly pornography but we can not confuse that with increased knowledge. Knowledge is not the same as information, and information is not the same as "data".

A bit extreme? This post is dedicated to my colleague and genius Antonio Martin. Goes for you.