Yesterday we celebrated the 4 ª Jornada Monitor Markets , this time in Valencia and the product golf. These days are meant for immersion in a labor market of the major players in the game. So far we have seen Benelux, Germany and USA Now we begin the cycle of some products in line with policy segmentation marketing plan. As I said, yesterday I played golf, taking advantage that we presented the conclusion of the IGTM (The most important trade fair for golf tourism in the world) in Valencia in November, having a few candidates that headaches, we achieved. On the show, I'll talk another day but I think it will be a stimulus to serious as he said yesterday, the course goes from being the "cerocoma" to the unocoma least. "Indeed not starting from a position of leadership in comparison to other nearby destinations may have more potential in this strategic segment.
emphasize the involvement of Juan Baixauli that was BRILLIANT and Peter Walton, President the IAGTO (International Association of Golf TT.OO). Jornada "polyhedral" all key angles: Destination TT.OO, golf courses (they were all) and Hotels. Without doubt, this is the way work product. Visión integral. I am very happy with the results and conclusions. I think after the IGTM we can speak of a before and after in relation to Tourism courses.Here's a very thorough analysis of the day.
All submissions, surveys and day recorded here. Then I leave my speech. (It's strange to talk about something in a forum where you have the feeling that most people know more than your theme) ... ... ..
Golf and tourism in Valencia
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