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Segments. Is relevant. Do not interrupt.

"A butterfly, speak of flowers" Obviously, if you want be relevant to a particular market segment, you must speak in your language. As says Craig David - Executive Creative Director of JWT increasingly have to take in communication as something that instead of "break" becomes part of what the people are interested in this idea haunts me ...

How? ... Specializing the message, declining global destination message to the destination of heavily specialized. If I speak with a Chinese, however much you yell or repeat the message (massive advertising investment) I will understand and surely this will lead to mutual frustration and unnecessary wear, all I have to do is learn Chinese, then the conversation will occur, the first and talking softly (small investment) ... .. On this basis and on an increasingly strong strategic segmentation of communication, blogs are born product of Valencia. Sniper Marketing, Social Media Marketing integrated into a clear segmentation strategy that flies around the 10 marketing plan.

We have set a series of objectives in terms of traffic, community generation, numbers of subscribers, network visibility, authority, internationalization .... To be reviewing our proposal at the impact level, these are the first proposals I bet not the last and will have to incorporate many improvements ... There are many market segments in which we have a clear opportunity to improve our position and grow market share and thus demand and add value to our core strength as a tourist destination: The sun and sand.

All this strategy blog-product is associated with another blog-market in which we are engaged, equally exciting ... I'll tell you.

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OF ANXIETY AND ILLUMINATED SERENA WATER / WATER Xavier Jordan

Gabriel Chavez warned me that his new offspring was a "son of the late thirties and an anxious serenity . Of course I did not believe him serenity, Of course. How would he dive in the territory of the serenity it more anxious than we want? Finally, our late thirties, no more serenity to our anxieties. So I started to read, with the quiet anxiety of the case, lighted water and discovered that I was not wrong. Chavez was himself who was able to know in our "early twenties." Only more serene and anxious.

This collection of poems that remind me of what I get robbed. Large patios and large pots of food. Old cinemas, calm seas so much forgetfulness. Grandparents and parents and siblings are not born. A fleeting appearance of Thomas Mann, a career of Steve McQueen and a deep cup Dickens. The blind superlatvo everything described Babylon. The inability of the Gospel, the I Ching, the stubborn afternoon and we do not live large moons. Old topics with calm steps, without egregious innocence, exasperated sighs, with no destination or tomorrow that today. And I still smile when recueerdo page I read his quotes, "Now that is then" and came to me as a soldier, Terán, a Froment and Burt Lancaster.

Little Kingdom is the nostalgia for defining the path traced these bright waters. Chavez plays hide and seek between the slight air of saudades causing their pasts and their meticulous craft craftsman of words.

Here are their

Richard Burton, Liz Taylor and his San Lucas, side water beings to clear, fresh poetry, precise moments, such as knife and ice, sometimes enigmatic and deaf to the baroque embellishment rascalities Latinos.

"He wants to drink from the water-washing ash / eye of the world," Chavez said in the first verse of Bartimaeus dreams, and indeed, Bartimaeus up the dream world that these waters Sometimes they are quiet and other devious waves. Always anxious before serenity of their yesterdays, each image in this book reflects the Narciso contemplates his figure, the lighted waters of the pleasure of poetry. Chavez dixit:

A slit

And taking mud from the ditch
formed five sparrows child when no one was watching.


then be smoothed her hair covering her face took

air blew gently on them


and they flew.

As precise and magical as this, illuminated water runs through me with the calm serenity of the late thirty that plague me and put me on the path of pleasure to be here, talking Chavez and Steve McQueen.

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LIT / Gabriel Chavez

lit water, which just been presented at the International Book Fair of Cochabamba, is the latest production of the poet Gabriel Chavez Casazola.

The book, edited by Bonfire, gathers 23 poems in Castilian, seven of which have been translated into Portuguese by Pedro Nicolau Sevylla Juana and Saia, and five Italian by Mariela De Marchi.

This unusual edition accompany the poet in literary events in Mexico, Italy and other European countries, where he has been invited to participate next year.

"That water lava ash / eye of the world or returns us to change the ability of this beloved poet of meanings to the smallest events of daily life, the heroic memories and not want to repeat only praise or writing acknowledged that there was the world and the poet who invents. Particularly beautiful is the place that this word gives memory, which leads us by the hand to the desired place and time where and when there was hope "said Monica Velazquez on this new work by Chávez.

Gabriel Chávez. (Sucre, 1972). Poet, writer and journalist in Bolivia. Published books of poetry: Commonplace (1999) and Ladder (2003). Her poems have been translated into several languages \u200b\u200band are included in anthologies and national and international publications, as Agulha Brazil, 400 Elephants of Nicaragua, Triple V of Portugal and The Other Mexico. He has participated in numerous meetings and poetry festivals in the country and outside it, and taught workshops at universities gender and cultural centers. Also published a book of essays and a news story, it is stories published and edited a wide spread Bolivian Cultural History in the Twentieth Century (2 vol., 2005 and 2009), recognized as the Best Book Published in 2009 by the International Book Fair in Santa Cruz. Care also has a critical edition of several classic works of authors. The Bolivian government awarded him the Medal of Cultural Merit for his scholarly work. Resides in the city of Santa Cruz since 2006.

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Strategic Plan in a market ostial

Descojonado me the other day with a person who spoke of how difficult things were. I said we were going through a ostil surroundings to ostial surroundings .... In which the "Ostia are flying":-D .... and more than ever needed a plan ... ..

Three years ago I became obsessed with designing and implementing, with the help of my team, Marketing Plan that will become the roadmap for promoting tourism in the Valencian Community. Some think and how the hell they worked before without a plan?. The truth is that I also ask myself that question a bit. We had a plan, which was rather a series of milestones on the calendar but frankly, did not respond to a real effort targeting a market increasingly complex.

Of course, development a global destination, needs more than a marketing plan, or competitiveness plan or a plan of tourist areas or revitalization plans that five or excellence. To achieve this goal, we need a comprehensive plan, a plan to mark the coordinates of all and sundry. A plan to consolidate. Absorbant. That adds up. Yesterday

present the Strategic Plan 2010-2020 CV. I dare say without reservation that is the most ambitious and far-reaching document that has been designed in the tourism sector of the CV in the last 15 years. A plan that distills consensus, knowledge and focus. A plan that puts the high beams but is focused on results. A coordinates to follow. Someone had to to bell the cat? . Because it has touched the INVATTUR. For me it's an honor to be part of this roadmap and be part of the responsibility for its implementation. You, if you live in this and you're connected to this community, you are also part of that responsibility. To those who criticize the plan for ensuring that is born out of funds, I ask you a bit of discipline and seriousness in an industry that deserves it. They do not realize that all they do is demonstrate that they have not understood anything. Can not you see there is no chicken egg? And although the sea is difficult, we have the coordinates, the best boat ........... and racing sails and wind is known to be uncertain. FORWARD !

Global Strategic Plan of Tourism of Valencia 2010-2020

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There goes the latest version of "Sesame Street"

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Monitor: GOLF.

Yesterday we celebrated the 4 ª Jornada Monitor Markets , this time in Valencia and the product golf. These days are meant for immersion in a labor market of the major players in the game. So far we have seen Benelux, Germany and USA Now we begin the cycle of some products in line with policy segmentation marketing plan. As I said, yesterday I played golf, taking advantage that we presented the conclusion of the IGTM

(The most important trade fair for golf tourism in the world) in Valencia in November, having a few candidates that headaches, we achieved. On the show, I'll talk another day but I think it will be a stimulus to serious as he said yesterday, the course goes from being the "cerocoma" to the unocoma least. "Indeed not starting from a position of leadership in comparison to other nearby destinations may have more potential in this strategic segment.

emphasize the involvement of Juan Baixauli that was BRILLIANT and Peter Walton, President the IAGTO (International Association of Golf TT.OO). Jornada "polyhedral" all key angles: Destination TT.OO, golf courses (they were all) and Hotels. Without doubt, this is the way work product. Visión integral. I am very happy with the results and conclusions. I think after the IGTM we can speak of a before and after in relation to Tourism courses.

Here's a very thorough analysis of the day.

All submissions, surveys and day recorded here. Then I leave my speech. (It's strange to talk about something in a forum where you have the feeling that most people know more than your theme) ... ... ..

Golf and tourism in Valencia

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