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EQUALITY NETWORK

over a year ago we began the project Equality Network. Now we have a complete revamp of the page. Spend

. Http://www.redigualdad.com/

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Strategic model SMM. 6 coordinates. Yum

photo: I have long Dbarefoof

time orienting the role of marketing the project in which I work at Social Media Marketing. When I say long I mean years ... .. Of course, I made mistakes and successes. Today I am able to draw a simple diagram as a model to focus more tact this immense dimension of marketing.

think it is important that a manager who list their project to these coordinates must include the following points. (Short version)

1. Integration: Integration strategy. I think it's a mistake to approach this type of action without being fully connected with our brand strategy. With our company values \u200b\u200band our promise. And of course with other marketing activities.

If one has never worried about your brand and your product ... .. now you have a blog or create a facebook page or put a twitter like crazy to get results I doubt if it is not the result of luck or the fact ... (stating that in spite of everything I believe in both variables as keys to success) to the contrary, all I get is to amplify your mistakes. Objectives, goals and objectives, always consistent with the main objectives of the company.

2. Assimilation: I refer to the need to assume a market transformation actually made up of "crossumers" ("A consumer who lacks confidence in the brand communication, who knows the marketing backstage showing an active role in the validation of the messages and actively participating in the storytelling brand ...")

This new reality must be present at every stage of the organization, not a thing of the department of marketing, communications or sales. It is something that must be clear about each of the decision makers and of course everyone in the company in contact with the market one way or another.

3. Ratio: I think that being consistent with the above, it is necessary scale and proportion when our project approach towards this type of strategy. I've seen a lot lately SMM compulsive .... As if the only valid marketing tool ... .. as if the marketing mix of a lifetime ... .. lost relevance or status ... or Kotler had died ... I have to turn all our marketing efforts towards this model without reflection and proportion we can cause problems. What percentage of effort I devote to this type of action in my business in year 1, year 2 and year 3 and on the basis that results ...? What is the part of my market that DOES NOT MOVE IN THE ENVIRONMENT 2.0? How and to what level I will involve the organization in year 1, .... and what I need to do? What that gives hope to impact my sales branding or my actions in year 1 ..?...

But beware, there is no time to lose, there is a similar probability that a consumer will find our brand seeking customer feedback about our brand for 10 years ... .. that the comments of minutes ago ... hence the brands will have a much harder time attempting to draw its current proposal to erase the traces of the past ... ... .

4. Value Proposition. As we are clear that we are not dead. The value proposition has to be more clear than ever. What are my competitive advantages?, does it coincide with my story that my client has over us? .. . (THIS QUESTION IS VITAL), what my value for money?, What degree of satisfaction of my clients, "What does my product or service that others provide, and with what degree of clarity or confusion perceived the market? A conclusion. The market rewards good standard .... But the "crossumer" rewards efficiency. Perceived rewards MANIMPULACION NO. Premia the story built by their peers. and rewards corporate naked ... ... .. and to strip you have to be prepared. Check the value proposition of your proposal ... or your promise ...

5. Creativity. I mean it takes more wit than ever. The company Buzztrend estimated that in 2008 there were over 500 million consumer reviews of thousands of forums, blogs, social networks ... also last in time competing with the messages disseminated by the brand. Each of them fighting for the attention of consumers in this crazy economy of attention .... it is certain that on today's figures have gained

... ... Well, it seems logical that one way to get our message more relevant in this setting noise and saturation is the ingenuity and creativity. Obviously also in the off-line. But wait, think .... What have in common advergaming success, or the video on YouTube that gets more traffic, or the blogger or community manager ..?....... getting achievements ... yes, huge amounts of creativity and ingenuity. However, in the off-line, although less and less, campaigns devoid of ingenuity and creativity .... bad bad bad ... .. that book-based and advertising pressure ... and results achieved notoriety . In this environment, that does not happen ...

6. Metric: do not need to hire a Social Media Metrics, a position that commpañías increasingly incorporated into their organizational and mission is to measure and interpret results, and value from the metric of each tool and very analytical. But if we take the opportunity to hear and measure this environment offers. Before, during and after. Measure, weigh and interpret ... ... .. Set targets, monitor results ... ... Two interesting references that speak and teach on their own are:

The IOR (Impact of Relationship) via trwblog . The IRON (Online Reputation Index Urban Hotel) via vivential value.

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3 rd DAY OF POETRY / Sucre

Until August 2 open the call poets who wish to participate 3rd International Festival Days of Poetry ( Sucre, Bolivia). The meeting will take place from 21 to 24 September next in the city of Sucre (in case it was not clear). The Notice sets
sending a minimum of 10 poems, with free theme and form. The texts must be submitted in triplicate, double spaced, printed on one side and letter size paper. They must be accompanied by a CD work in word. At the same time, it is requested under separate contact details (copy of document, email and telephone). Everything should be sent to: Attn
. Orihuela Samanta
"DAYS OF POETRY"
PO BOX 6465
La Paz - Bolivia
Selected authors will be part of the program and also will be included in the annual publication published by the Festival.

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it!

We all happened to be eating it in one place and look around as is the plate of others ... to see if I may ask .... Or go through a terrace and have a little eye a dishes that customers taste. It is also common between the plate pictured in advertisements for the restaurant and actually has a long way, almost always loses the reality ... ...

yumito But there comes a social network .... that kind of people who provided much attention to matters of the palate and want to see satisfied their curiosity (that goes for you Andres ...) Clearly, we foursquare n or to grow for geopositioning, categorize and comment on sites and services (not just restaurants), .... foodspoters also proliferate, collectors and disseminators through different social networks tasty dishes ... (this also goes for you Andrew ...) The network yumito (Asturias, 2010) is now attacking the United States, combining site (where) + photo course (how to) + info, a simple and practical way that promises significant growth. also has its iPhone app.

What is not whether this "mess" of the product will work well for many establishments, many are now offering free by comidad disseminate content ... others see it as a threat .... here wins the closest to reality. and that's fine.

via Ciberp @ ís

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A benchmark. Lean Management

Much

eye with this post. It's one of those post where I tell you something surprising.

Most of us have in our workplace a reference. That person or company that does things the way I like them or simply have the ability to go one step or two ahead.

For me, plus many more (seriously sometimes I think I worry too much as others do ...) I think Tourism Canada (via joantxo ) is one such organization that is doing things well and some things that seem like us. So, without complexes.

Two examples. The first is this product and I am telling you I have to connect hopelessly with my post on "the eleven clans travelers" ... the conclusions you leave them to you ... like really .... ? Well, this is the Explorer Quotient program (do not miss it, is in English but not wasted) I think it is a of the most sophisticated and yet simple to help us make marketing decisions. With a focus not only geared to big business or the extent of tourist destination but also to the more micro business sector.

Under this tool, we found that other "gimmick" that portrays you as a tourist and associated with your profile a set of values \u200b\u200bwhich then will help the company to "tragetizar" and therefore to spin the finest in its DECISIONS marketing. I call this Casabela I put the cat .. Another

ejemplito is the new "hype" Tourism Canada ... .... Here I spent a disbelief ..... video ...

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Eliminating Women's Institute of CLM, "a fact indifferent to equality?

With the expertise and authority vested in me by the commitment and activism that keep on defending the rights of women for more than three decades in different areas (the associations, professional work and political practice), try to convey the importance it has for the advancement of women that are created and maintained as Women's Institutes working structure stable over time.

In Nordic countries like Norway, Sweden, Denmark and Finland were put in place decades earlier than in Spain, governmental structures at different levels to develop a useful work for equality between women and men. Was a reference to the feminist movement in Spain and also in the early years of democracy for the socialist government.

In these countries, these organisms keep and expand their areas of action despite the gains, and to dismantle the historical discrimination suffered by women and also be vigilant against the responses of the most reactionary happy to stop progress, is a job that requires a lot of interest, a big commitment and of course record by governments and all institutions that promote them.

In Castilla-La Mancha was launched two decades ago (1989) the equality body, creating a Directorate General of Women in the Ministry of Culture, which in 1991 became the Social Welfare Deputy Ministry Range Women for five years.

After one decade, in 2002 approved Law 22 / 2002 / 21 IX creation of the Institute of Women of Castilla la Mancha attached to the Presidency. Was received with great satisfaction, since that meant a qualitative leap in the development of equality policies, assuming the mandate of the Platform for Action adopted at the Fourth World Conference on Women (Beijing 1995), recalling that "the mechanisms institutional set up, often occupy a marginal place in national structures and regional governments, which lack a clear mandate and sufficient staff and resources, and support the country's political leaders. " And recommends several measures, including: "create or strengthen national machineries and other governmental bodies and ensure that responsibility for issues related to the advancement of women is vested in the government's highest possible "

During these twenty years, Castilla-La Mancha on several occasions been a reference to Spain, and in recent years to European Union countries, for the bold gamble of his actions and the progress of women in our region.

Currently, the structure of the Institute for Women has allowed equality policies driven, are being implemented in various Departments: Design commitment for action in all areas of government (roadmap) Equality Bill, Promoting Gender Studies at the University; budget from a gender equality plan for employees and public employees; School of Thought feminist, among others.

After learning that the recent restructuring of the Regional Government because of the economic crisis, includes the elimination of the Women's Institute, which is a Directorate General within a sectoral Ministry (Equality and Youth Employment) I find that such change is not saving money, because it maintains the same number of policy makers (The Director General and five provincial representatives).

Again I say that in my years of political responsibility as the first Director General of Women, Deputy Minister of Women and Member in the Regional Courts, I have always had the commitment, encouragement and complicity of the senior the Government of Castilla-La Mancha to develop a task that is complex and not always well understood by some sectors of our society.

why I believe strongly that the Institute for Women was created with the conviction of his need, inter alia, to consolidate progress and achieve new progress more quickly for women in our region.

is precisely why, at this time, coinciding with many Castilian-La Mancha, I have feelings of sadness and I get some questions that I find convincing answers.
If there is little economic downturn, why this throwback to the beginning of actual work in making equality policies in Castile-La Mancha in the first community to eliminate this structure?

Do you really think someone will have the same effectiveness in the continuity of work for equality between men and women a DG located in a counseling when social conditions changed?
If it steadfastly defends what sense was then committed to the creation of the Institute?

I can not believe that the decision was motivated by a political gesture toward the conservative electorate as we know, been demanding the abolition of the Ministry of Gender, ignoring and trying to dismiss a Ministry which is a great achievement in the struggle of women .

Since the regional government must approve a bill to repeal the Act which established the Institute for Women, I wonder what is still time to rectify?

Aragonés Charo Tapia. 1 st Director Women's General (1989-91) Deputy Minister of Women (1991-95).

To sign this manifesto: http://www.petitiononline.com/mujerclm/petition-sign.html