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Universal Benchmarking in 100 screenshots.

Flying Fanturistic (recommended), I find this study of JWT and then decided to kidnap him in my blog. The study portrays the 100 ideas that will reward the market in 2011. Interesting examples, trends, new habits, individual success stories .... That is the f-commerce, which is the m-health, as blur the line on-line and off-line, what are the ideas that while the market is pricing from the angle of marketing, ... and much more ... In Ultimately, a disorderly compendium of ideas, essential for entrepreneurs, by inspiring and concise. A quick way to make a universal benchmarking (very verbose) in 100 screenshots. The weakness, says Gema Garrido , is its special focus on U.S. and shallowness in the development of each "idea "..... Still, worth having on the radar.

JWT: 100 Things to Watch in 2011

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my marketing DNA. Low Cost

Yesterday I ordered books at home. With so many toys and children's craft, is to be organized .. and why not apply some of kaizen (only slightly) in the home?.

but beloved of my mini library, a small group (at least), the catalog as "the gigs" which as you may have guessed is the marketing, Management, Social Media, Innovation ... .. etc.

Yesterday, my hands went through many titles, of whom 14, motivated me to write this post.

This is my "shortlist" of books that have transformed my way of seeing things, my approach to what I do. also do much to the DNA of this blog are ... those who have managed to screw in my memory indelible messages. This is what I have contributed. What stands out. Of the remainder, (many do I have over ... for pain in the ass) clear that something has been ... .. but scattered, frail ... blur.

1. Cluetrain Manifesto.

This book is for me one of the pillars of the whole philosophy 2.0. In my head is "transgressive." Quite a "Break-paradigms." Tom Peters wrote about it "read, it is mandatory and if you read you will be pissed ... worked!

2. Getting Real.

I recommended it Paul . The value of simple, practical. How to remove the chaff. A fast method to work, intuition and luck .... Success.

3. Everything will change.

Well, if you follow Edans , not much new. Rather, a good opportunity to understand the change. I would have titled "Everything has changed." I loved it.

4. Island of the five lighthouses.

If you like the communication, you speaker, trainer, etc, this is a shortie book will help you build stories MUCH reach your audience.

5. and Google as I would.

discovered long ago Jeff Jarvis through your blog. One day, Miguel Angel Fernandez Toran told me about his book ... exceeded all my expectations. Keys and values \u200b\u200bon which Google's strategy revolves. Change vision and future performance of fiction imagining how businesses of all kinds would be owned and conceived by the Google spirit. Disbelief.

6. Emotional Branding

Of how learn to see things like this ... ...

communicating the product to evoke experiences, the product generates needs experiences generate desires; In turning to the consumer to turn to people , the consumed buy and people feel , laughs, cries, is identified with values, to create visibility, generate desire, be known does not mean being loved ; Moving from identity brand personality brand identity is recognition, personality, character and temperament is ; move from communication to dialogue is to have communicate, enforce, however dialogue is to share ..

7. Funky Business For Ever

This book also has a point of transgression. Few books by title better anticipate what you will read ....

8. Hospitality Marketing of the new millennium.

In fact, this e-book of my friend Albert is one of the "manual" I always recommend the hotel. A pioneer in its day and is currently in effect.

9. We are smarter than me.

Notes with case studies 2.0 and collective intelligence .... are very serious ...

10. Re-imagining. Tom Peters.

Awesome layout. Very Tom Peters. Very visual. Manual for reinvention.

11. Strategy blue ocean.

For me the best book on strategy that has come to hand. With the method and examples included. DEVELOPER.

12. The BLINK.

A Gladwell, the guy who wrote this book I follow in his blog. Is a crack. Publish this book and I ordered it. I was surprised. Clear commitment to intuitive management, fast. Very helpful to counteract too corseted management visions. FUN.

13. Social Sense.

This book I wound a month ago via Tinkle (Thank you), is perfect consolidator that has happened over the past 5 years in the environment 2.0. Loaded with tips, helpful tips, tools and case studies. Unpretentious and very practical.

14. Business Model genration

Essential. It is my latest acquisition .... I've never seen so well represented graphically ideas .... "A book for visionaries, game changers, and challengers Striving to defy outmoded models and design 2morrow Business Enterprises ...." As suggestive as true!.

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The Lady

The saying goes that sometimes the trees we see the forest and it is true. The development of everyday life, with its little nuances and hidden from us we are distracted at times all that makes up the reality that surrounds us with his metaphors.

In Spain tomorrow is Father's Day. My father has always loved to play chess. Even today, with his years he is passionate about getting the 3 plays to get to checkmate the white and both appeared on the cover of newspapers for some time. I know my father enjoys chess, cycling, drive, walk and eat not so fond of sweet because it says that if you start, you can not stop. Remembering these things gives me a bittersweet smile when I realize I have never yet known the things that my mother liked. If he had any hobbies or preferences, he never had time to develop. However, she always found the time to learn what we liked and needed , each and every one of us / as. I am consoled by the thought that before the end of his days he took over her life and decided as the courageous woman who was to return to work and do as well as independently. She already had given us a lot and now was his turn.

Chess is a game full of symbolism, which reflected the social class and power hierarchies, in every way. Pawns, towers, bishops , horses, Queen, King. In short, the working class, the church, the army, the political class.

aware

All this symbolism has made me focus on the figure of the Lady. The role of the Lady, Lady movements, the name of the Lady. Is queen, but almost always refer to it simply as a lady. She is the part that can make a greater number of movements within the board, up, down, diagonal, horizontal, vertical scroll appears ... with great determination and in a frantic in their efforts to defend their kingdom and the king himself. Therefore, any player of that price would not change it for any other part. Because when you lose, you suffer an enormous strategic and psychological setback. You feel you've already lost the game or at least parts of a great disadvantage, you have to work very hard to overcome. And yet, paradoxically, that when you remove the most valuable piece, the game does not end. For this to happen we have to wait to drop the King, a bit static and versatile piece, shown little capacity to attack, even to defend themselves.

A whole range of parts with different qualities and potentialities , serving the King's weakness. Very symbolic.

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and the upper hand.

this morning appears in Hosteltur news about the low cost airlines. The whole story revolves around a study on the situation in Europe this Key player.

The idea that flies the news is that these operations have doubled in volume in a short time, the trend is upward and in Europe already have 32% of total turnover. (Poland is the country where low cost reach the largest market share at 52%, followed by Spain with 50% Ireland 48%, Italy 40%, and the United Kingdom, with 37%. In her extreme, placed Germany, with 29% and France with 22%)

The rest of the story develops this study, a strong focus on possible scenarios and solutions regarding the airline industry.

But at destinations ... What will the future scenario derived from this clear position of strength?

Some conclusions.

1. In the LC size matters. The growth of this model is based largely on cost-based competitive advantages including economies of scale. It is logical that the largest is getting bigger and therefore, this huge and rampant market share is concentrated in few companies. Am the only one who notices that are too many eggs in one basket?

2. The map entries of the destinations is becoming increasingly complex and volatile (channels through which tourists arrive a destination (SATO, AA.VV, TT.OO, LCC).. The OTES also grow strongly, accounting and a total of approximately 30% European market share online. Am I the only one who thinks we should talk about both product diversification and / or markets and the diversification of channels?

3. The level of our brand positioning and the level of loyalty of our markets (second home built) , is what must check the growth of this company in a territory and in any case, the subsidy policy. At the moment we are focusing on with these companies to negotiate agreements on co-branding where we try to protect and control the intensity of the promotion of our brand, in a balanced manner.

Therefore, it is clear that the concentration of risk variables and propensity to grants is directly connected with the level of loyalty, the positioning of our brand and channel diversification. It occurs to me the following equation.

F + P + D = CR + PS

Where: F = Loyalty

P = destination brand positioning. D = Diversification of channels R = Concentration of Risk. PS = propensity to subsidies.

and in which we must maximize the variables F, P and D and to minimize the variables CR and PS.

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The Lucky Tie by Emilio Duro. Marketing Plan 2011

This entry is not about marketing. This post is about optimism. I think this is the real tractor that can get us out of this muddy hole. And I think that is one of the most powerful messages from this blog I launched, but in this case I only drive belt. Many of you will know

Emilio Duro. I did not know him and shit, that discovery!. This paper you step is divided into two parts and lasts about 1h: 30m, but eye each minute becomes a dose of perspective, enfque and positive energy. I considered a gift. Do you know what it feels like when someone gets in there to remove something ....? Readers of this Blog I had to know. This blog that aims to send a message always optimistic (and it will be), I had to treasure this gem.

You have my commitment that I will not leave indifferent. Get yourself a hole and take a tribute, you'll thank me. Is you can not go wrong if you wear the tie of luck ".... GREAT. I'm glad people like this. THANKS FOR THE DISCOVERY

PALA. Emilio

lasted - Optimism and Illusion 2 from Ivan Torres Ramon on Vimeo .