Friday, March 18, 2011

Glenn Anderson Retirement Banner

my marketing DNA. Low Cost

Yesterday I ordered books at home. With so many toys and children's craft, is to be organized .. and why not apply some of kaizen (only slightly) in the home?.

but beloved of my mini library, a small group (at least), the catalog as "the gigs" which as you may have guessed is the marketing, Management, Social Media, Innovation ... .. etc.

Yesterday, my hands went through many titles, of whom 14, motivated me to write this post.

This is my "shortlist" of books that have transformed my way of seeing things, my approach to what I do. also do much to the DNA of this blog are ... those who have managed to screw in my memory indelible messages. This is what I have contributed. What stands out. Of the remainder, (many do I have over ... for pain in the ass) clear that something has been ... .. but scattered, frail ... blur.

  1. Cluetrain Manifesto.

This book is for me one of the pillars of the whole philosophy 2.0. In my head is "transgressive." Quite a "Break-paradigms." Tom Peters wrote about it "read, it is mandatory and if you read you will be pissed ... worked!

  1. Getting Real.

I recommended it Paul . The value of simple, practical. How to remove the chaff. A fast method to work, intuition and luck .... Success.

  1. Everything will change.

Well, if you follow Edans , not much new. Rather, a good opportunity to understand the change. I would have titled "Everything has changed." I loved it.

  1. Island of the five lighthouses.

If you like the communication, you speaker, trainer, etc, this is a shortie book will help you build stories MUCH reach your audience.

  1. and Google as I would.

discovered long ago Jeff Jarvis through your blog. One day, Miguel Angel Fernandez Toran told me about his book ... exceeded all my expectations. Keys and values \u200b\u200bon which Google's strategy revolves. Change vision and future performance of fiction imagining how businesses of all kinds would be owned and conceived by the Google spirit. Disbelief.

  1. Emotional Branding

Of how learn to see things like this ... ...

communicating the product to evoke experiences, the product generates needs experiences generate desires; In turning to the consumer to turn to people , the consumed buy and people feel , laughs, cries, is identified with values, to create visibility, generate desire, be known does not mean being loved ; Moving from identity brand personality brand identity is recognition, personality, character and temperament is ; move from communication to dialogue is to have communicate, enforce, however dialogue is to share ..

  1. Funky Business For Ever

This book also has a point of transgression. Few books by title better anticipate what you will read ....

  1. Hospitality Marketing of the new millennium.

In fact, this e-book of my friend Albert is one of the "manual" I always recommend the hotel. A pioneer in its day and is currently in effect.

  1. We are smarter than me.

Notes with case studies 2.0 and collective intelligence .... are very serious ...

  1. Re-imagining. Tom Peters.

Awesome layout. Very Tom Peters. Very visual. Manual for reinvention.

  1. Strategy blue ocean.

For me the best book on strategy that has come to hand. With the method and examples included. DEVELOPER.

  1. The BLINK.

A Gladwell, the guy who wrote this book I follow in his blog. Is a crack. Publish this book and I ordered it. I was surprised. Clear commitment to intuitive management, fast. Very helpful to counteract too corseted management visions. FUN.

  1. Social Sense.

This book I wound a month ago via Tinkle (Thank you), is perfect consolidator that has happened over the past 5 years in the environment 2.0. Loaded with tips, helpful tips, tools and case studies. Unpretentious and very practical.

  1. Business Model genration

Essential. It is my latest acquisition .... I've never seen so well represented graphically ideas .... "A book for visionaries, game changers, and challengers Striving to defy outmoded models and design 2morrow Business Enterprises ...." As suggestive as true!.

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