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Universal Benchmarking in 100 screenshots.

Flying Fanturistic (recommended), I find this study of JWT and then decided to kidnap him in my blog. The study portrays the 100 ideas that will reward the market in 2011. Interesting examples, trends, new habits, individual success stories .... That is the f-commerce, which is the m-health, as blur the line on-line and off-line, what are the ideas that while the market is pricing from the angle of marketing, ... and much more ... In Ultimately, a disorderly compendium of ideas, essential for entrepreneurs, by inspiring and concise. A quick way to make a universal benchmarking (very verbose) in 100 screenshots. The weakness, says Gema Garrido , is its special focus on U.S. and shallowness in the development of each "idea "..... Still, worth having on the radar.

JWT: 100 Things to Watch in 2011

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my marketing DNA. Low Cost

Yesterday I ordered books at home. With so many toys and children's craft, is to be organized .. and why not apply some of kaizen (only slightly) in the home?.

but beloved of my mini library, a small group (at least), the catalog as "the gigs" which as you may have guessed is the marketing, Management, Social Media, Innovation ... .. etc.

Yesterday, my hands went through many titles, of whom 14, motivated me to write this post.

This is my "shortlist" of books that have transformed my way of seeing things, my approach to what I do. also do much to the DNA of this blog are ... those who have managed to screw in my memory indelible messages. This is what I have contributed. What stands out. Of the remainder, (many do I have over ... for pain in the ass) clear that something has been ... .. but scattered, frail ... blur.

1. Cluetrain Manifesto.

This book is for me one of the pillars of the whole philosophy 2.0. In my head is "transgressive." Quite a "Break-paradigms." Tom Peters wrote about it "read, it is mandatory and if you read you will be pissed ... worked!

2. Getting Real.

I recommended it Paul . The value of simple, practical. How to remove the chaff. A fast method to work, intuition and luck .... Success.

3. Everything will change.

Well, if you follow Edans , not much new. Rather, a good opportunity to understand the change. I would have titled "Everything has changed." I loved it.

4. Island of the five lighthouses.

If you like the communication, you speaker, trainer, etc, this is a shortie book will help you build stories MUCH reach your audience.

5. and Google as I would.

discovered long ago Jeff Jarvis through your blog. One day, Miguel Angel Fernandez Toran told me about his book ... exceeded all my expectations. Keys and values \u200b\u200bon which Google's strategy revolves. Change vision and future performance of fiction imagining how businesses of all kinds would be owned and conceived by the Google spirit. Disbelief.

6. Emotional Branding

Of how learn to see things like this ... ...

communicating the product to evoke experiences, the product generates needs experiences generate desires; In turning to the consumer to turn to people , the consumed buy and people feel , laughs, cries, is identified with values, to create visibility, generate desire, be known does not mean being loved ; Moving from identity brand personality brand identity is recognition, personality, character and temperament is ; move from communication to dialogue is to have communicate, enforce, however dialogue is to share ..

7. Funky Business For Ever

This book also has a point of transgression. Few books by title better anticipate what you will read ....

8. Hospitality Marketing of the new millennium.

In fact, this e-book of my friend Albert is one of the "manual" I always recommend the hotel. A pioneer in its day and is currently in effect.

9. We are smarter than me.

Notes with case studies 2.0 and collective intelligence .... are very serious ...

10. Re-imagining. Tom Peters.

Awesome layout. Very Tom Peters. Very visual. Manual for reinvention.

11. Strategy blue ocean.

For me the best book on strategy that has come to hand. With the method and examples included. DEVELOPER.

12. The BLINK.

A Gladwell, the guy who wrote this book I follow in his blog. Is a crack. Publish this book and I ordered it. I was surprised. Clear commitment to intuitive management, fast. Very helpful to counteract too corseted management visions. FUN.

13. Social Sense.

This book I wound a month ago via Tinkle (Thank you), is perfect consolidator that has happened over the past 5 years in the environment 2.0. Loaded with tips, helpful tips, tools and case studies. Unpretentious and very practical.

14. Business Model genration

Essential. It is my latest acquisition .... I've never seen so well represented graphically ideas .... "A book for visionaries, game changers, and challengers Striving to defy outmoded models and design 2morrow Business Enterprises ...." As suggestive as true!.

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The Lady

The saying goes that sometimes the trees we see the forest and it is true. The development of everyday life, with its little nuances and hidden from us we are distracted at times all that makes up the reality that surrounds us with his metaphors.

In Spain tomorrow is Father's Day. My father has always loved to play chess. Even today, with his years he is passionate about getting the 3 plays to get to checkmate the white and both appeared on the cover of newspapers for some time. I know my father enjoys chess, cycling, drive, walk and eat not so fond of sweet because it says that if you start, you can not stop. Remembering these things gives me a bittersweet smile when I realize I have never yet known the things that my mother liked. If he had any hobbies or preferences, he never had time to develop. However, she always found the time to learn what we liked and needed , each and every one of us / as. I am consoled by the thought that before the end of his days he took over her life and decided as the courageous woman who was to return to work and do as well as independently. She already had given us a lot and now was his turn.

Chess is a game full of symbolism, which reflected the social class and power hierarchies, in every way. Pawns, towers, bishops , horses, Queen, King. In short, the working class, the church, the army, the political class.

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All this symbolism has made me focus on the figure of the Lady. The role of the Lady, Lady movements, the name of the Lady. Is queen, but almost always refer to it simply as a lady. She is the part that can make a greater number of movements within the board, up, down, diagonal, horizontal, vertical scroll appears ... with great determination and in a frantic in their efforts to defend their kingdom and the king himself. Therefore, any player of that price would not change it for any other part. Because when you lose, you suffer an enormous strategic and psychological setback. You feel you've already lost the game or at least parts of a great disadvantage, you have to work very hard to overcome. And yet, paradoxically, that when you remove the most valuable piece, the game does not end. For this to happen we have to wait to drop the King, a bit static and versatile piece, shown little capacity to attack, even to defend themselves.

A whole range of parts with different qualities and potentialities , serving the King's weakness. Very symbolic.

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and the upper hand.

this morning appears in Hosteltur news about the low cost airlines. The whole story revolves around a study on the situation in Europe this Key player.

The idea that flies the news is that these operations have doubled in volume in a short time, the trend is upward and in Europe already have 32% of total turnover. (Poland is the country where low cost reach the largest market share at 52%, followed by Spain with 50% Ireland 48%, Italy 40%, and the United Kingdom, with 37%. In her extreme, placed Germany, with 29% and France with 22%)

The rest of the story develops this study, a strong focus on possible scenarios and solutions regarding the airline industry.

But at destinations ... What will the future scenario derived from this clear position of strength?

Some conclusions.

1. In the LC size matters. The growth of this model is based largely on cost-based competitive advantages including economies of scale. It is logical that the largest is getting bigger and therefore, this huge and rampant market share is concentrated in few companies. Am the only one who notices that are too many eggs in one basket?

2. The map entries of the destinations is becoming increasingly complex and volatile (channels through which tourists arrive a destination (SATO, AA.VV, TT.OO, LCC).. The OTES also grow strongly, accounting and a total of approximately 30% European market share online. Am I the only one who thinks we should talk about both product diversification and / or markets and the diversification of channels?

3. The level of our brand positioning and the level of loyalty of our markets (second home built) , is what must check the growth of this company in a territory and in any case, the subsidy policy. At the moment we are focusing on with these companies to negotiate agreements on co-branding where we try to protect and control the intensity of the promotion of our brand, in a balanced manner.

Therefore, it is clear that the concentration of risk variables and propensity to grants is directly connected with the level of loyalty, the positioning of our brand and channel diversification. It occurs to me the following equation.

F + P + D = CR + PS

Where: F = Loyalty

P = destination brand positioning. D = Diversification of channels R = Concentration of Risk. PS = propensity to subsidies.

and in which we must maximize the variables F, P and D and to minimize the variables CR and PS.

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The Lucky Tie by Emilio Duro. Marketing Plan 2011

This entry is not about marketing. This post is about optimism. I think this is the real tractor that can get us out of this muddy hole. And I think that is one of the most powerful messages from this blog I launched, but in this case I only drive belt. Many of you will know

Emilio Duro. I did not know him and shit, that discovery!. This paper you step is divided into two parts and lasts about 1h: 30m, but eye each minute becomes a dose of perspective, enfque and positive energy. I considered a gift. Do you know what it feels like when someone gets in there to remove something ....? Readers of this Blog I had to know. This blog that aims to send a message always optimistic (and it will be), I had to treasure this gem.

You have my commitment that I will not leave indifferent. Get yourself a hole and take a tribute, you'll thank me. Is you can not go wrong if you wear the tie of luck ".... GREAT. I'm glad people like this. THANKS FOR THE DISCOVERY

PALA. Emilio

lasted - Optimism and Illusion 2 from Ivan Torres Ramon on Vimeo .

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SECOND INTERNATIONAL FESTIVAL OF POETRY AUDIO

14 to March 20 will take place the new version of the International Poetry Festival Bolivia. The venues this time are the cities of La Paz, Oruro and Cochabamba.

organizers, Ruben Vargas, Edwin Guzman Ortiz and Benjamin Chavez, are closing the program to be released in the coming days.

For more information, visit the blog of the festival

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Tourism Marketing Plan of the 2011 Valencia uses on its cover a quote from Seth Godin that reads "Change is constant and unrelenting, so the best strategy is to accept it and evolve." Is of course, is not important but it is not casual but causal. Let me explain. Will recognize that advocacy of change or transformation the public administration may seem a toast to the sun or better ... .. a somersault. Perhaps unconsciously, that is the reason we chose these photos as "stunt" to their covers.

I will not tell you in this post what is detailed in the paper just presented, nor I will review the most important features or anything like that ... so do not talk about Open Travel Apps or co-marketing or 360 º campaign .. that's the document, the conclusions you leave them to you and hope that soon our projects speak for themselves on us. Only

I emphasize what I consider to overcome a challenge. Three years ago we set forward in the areas of planning and designing from the inside, with lots of listening but not technical assistance of any kind, a document that would allow us to establish a strategic co-ordinates the marketing field and to collect in the manner as neat and clear as possible what would be our proposal to the market.

The first year we did not get exactly what we wanted but we managed to shake our management capabilities, somewhat clean dust from under the carpet and lightly oiled machinery. The second year, I think things got better and we approach a little (just a little more) the document or more However, the planning exercise that passion had idealized.

In this third year, we certainly wants a more perfect proposal we have made but I confess that I finally feel that things have changed. I feel that every time we get closer to that vision that one day we had transparency in the management of risk and liability balance, technique and inspiration. To generate trust and confidence to the sector and most importantly to get the push factor, alignment, TOTAL and the illusion of Chiefs. One day someone told me I was risking too much ... I remember it well "a marketing plan is a package commitments that can turn against you ".. it was all complicate my life ... .. I think I said it with affection but one thing is clear .... things have changed ... ... the most risky in this life is not risk. ;)

Tourism Marketing Plan Full Document 2011 of the Comunitat Valenciana

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Balance FITUR. Lessons

You know what I think of the fairs in general. That post gave in his day much to discuss. Today, four days after the end FITUR, I make a brief but necessary balance. These were the goals.

The first objective was to reduce the cost above 20%. Got!

The second was to improve the brand image without compromising GLOBAL different brand identities. (That only can judge you, I think largely we get)

The third . Fitur used as starting from one of our flagship projects. Open apps Travel Case that will attack in my next post.

The fourth . Team work agenda, intense and fruitful. And here's to you detail ... .. My apologies to those who saw me little hair. I stopped babbling, here goes:

Airlines Vueling . Plans to open a new flight from Alicante to Amsterdam, which will join the five online destinations from the airports of Valencia (Milan, Rome, Paris, Brussels and Amsterdam) and the connection from Alicante to Paris. Fly

niki, as you know company of Air Berlin, which will open a new connection from Valencia to Vienna in February.

Finnair, the Finnish airline is considering the possibility of a connection between Valencia and Helsinki.

Jet 2, a major airline that connects Alicante with six cities in the United Kingdom and with which we co-marketing agreements in 2010. During the meeting, we reported the cancellation of its 32,000 seats to Tunisia. Some places that will redirect to two or three destinations, including the Comunitat Valenciana. GOOD! (To see if they can be almost everyone)

Swiss air, the line that has increased its frequencies between Valencia and Zurich.

Air Berlin, which has grown more than 20% in passenger transport to the Region in 2010, thanks to the actions of marketing co signed in 2010. GOOD! Transavia

, the main airline that connects our two airports in the Netherlands. And Norwegian, which in 2010 carried more than 300,000 passengers to the Comunitat Scandinavian markets. We are trying to continue to grow in our airports. Tour operators

Regarding UK Following meetings in FITUR, we agreed that in the coming weeks, we will launch joint promotions with Jet2 holidays, and lowcostholidays saga.

For the Russian market. Continue to develop promotional activities with Natalie Tours , The leading Russian tour operator in the English market that it intends this year to increase flights between Moscow and Alicante, from two weekly flights, which are currently three. Also to increase its presence in the province of Castellón. We also held three other meetings with Russian tour operators, travel Ascent, Eadus and Danko and this week I hope to see me shers also wants to grow in the Costa Blanca! Much!

For the German market, we are negotiating with Tui joint deutschland (main German tour operator) and Lufthansa City Center (lufthansa group company which brings together more than 600 travel agencies in 40 markets which held its annual congress in Benidorm last November with our support). To mark Castellón, recent proposals for collaboration with the tour operator tour hh.

For the U.S. market. We held meetings with Central Holidays tour operator to strengthen, through joint promotional activities, direct connection between New York and the Region. is expected to continue the campaign in 2010 with the Canadian transatlantic t ouroperador .

in key domestic tourism, has reached an agreement with the English tour operator specializing in domestic tourism Responsible Travel and have remained contacts with other tour operators specializing in the German, Dutch and French.

in golf tourism, it held a meeting resumed in November under the fair IGTM with Peter Walton, president of the International Association of Golf Tour Operators (IAGTO) and the golf course of Valencia for the design of a specific international promotion plan.

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This sounds ... Dating

'For many years the Catalan left handed ideological hegemony of nationalism, so that sometimes it seems that in Catalonia, in practice, it is possible not to be nationalist, or a nationalist or a nationalist Catalan English '

Javier Cercas

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On January 1 Dilma Rousseff took office as President of Brazil.

few days ago I was watching the speech Dilma Rousseff held in the Brazilian Congress, on the occasion of his inauguration as President-elect.

seemed at first blush that the position of women in society, in this case American, is normalizing. Cristina Fernandez, Laura Chinchilla and Dilma Rousseff. However, there are times when small details reveal collective thoughts are still in the subconscious of society. There are so outdated as it might seem at first glance.

me explain. Two points.

First: What would you think if they had read this in the inauguration of Lula Da Silva. "The president was overshadowed by the husband of the Vice President. A 27-year old, wearing an impeccable suit in shades of cinnamon Emidio Tucci. The young man was described as a Greek god, appeared hairstyle parted in the right side, enhancing masculinity of their factions. "

Ridiculous for the inauguration of the president of a country is not it?. They can visit the many links on the network, they have not heard the news that took the news . Not because we have been used in the reverse case is "normal" stops being less ridiculous and absurd.

Second Dilma Rousseff said during his speech that he hoped to honor women with their mandate. It is here that we appreciate the fine line that both were transferred in recent years compared to women. In truth, I can not imagine a president saying that he hopes to honor the rest of their peers in terms of sex is concerned. Simply because it is not necessary. However, in the case of women, though politically correct is at least in the West, support equal rights, we find situations like the one described. Why?. Because deep down you want to put or bring into question the capabilities of women and every woman looks unusually, to shout the others. The goal is always the same: to demonstrate a theory formulated in advance.

Of course, in the case of men this does not occur because, as Simone de Beauvoir pointed out in his philosophy on the other, men are women considered individuals and collective, amorphous mass. We still have to work hard in this aspect that makes positive contributions of women are individualized and socialized negative, unlike the case with males.

For my part, I wish Dilma Rousseff success in their efforts to end extreme poverty in Brazil. Take off your shoulders the weight of that through everything you do is judge other women. We all have the right to judge us individually. At least, as far as I'm concerned, you are acquitted.

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VI: Victory and Defeat

Victory has a hundred fathers but defeat is an orphan.

John Fitzgerald Kennedy (1917-1963) American politician.

The defeat is a good thing: it is never final. Instead, the victory has something negative, is never final.

José Saramago (1922-2010) Portuguese writer.

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Papal Parody

RAE

parody .

( Del lat. parody, and this of gr. παρῳδία).

1. F. burlesque imitation.

As defined by the RAE, a burlesque parody is an imitation. I'm not a fan of Mota, it seems uncouth to the end, but I have to recognize that the full range of pearls that the representative of God on earth has left us this year, the imitation of the comic is even more benign than the reality. Guess that's why the network has succeeded, of course it was not good to eat a bowl of burlesque imitation of Pope rara avis extending pro-efebos behavior of many church leaders. So I applaud the involuntary facelift has given the comedian to the Pope, as softens slightly awkward figure of someone in the end as with the public is concerned, but I find it sad that something that could have been more pointed end like everything Mota ago, empty and spiritless. I do not think that things in general terms, is for such simplistic nonsense, and that the figure of Chief of the Vatican for more, when at times has brushed against illegality.

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"Gay, lesbian and transgender rights? Why? Happy New Year

As always, the PP, lets see what kind of social pluralism aims. The latter, at the municipal level, is the rejection of the installation of a monument to homosexuals and transsexuals. Quote: "a nonsense and a provocation of the disastrous consequence of Hereu and ICV administration in municipal government." Nonsense, or at least should be, is to make a similar statement. The supreme audacity and comes time to justify claims: "memorial park project to focus on the fight against discrimination based on sexual orientation and the rights of homosexuals in countries where being gay is a crime." HA! Well it's funny that you refuse to install the monument, and not appealing to the puritanism of CIU, who consents to the monument elsewhere in the city (if not remove consciousness about, oh surprise, a Christian church) and then to wash I suppose that this individual has the image, you declare that you're for world peace. When a moment before you pee in it. That reminds me of: "I am not racist, but ...", immigrants in their country. So Mr. Hall, do not seek to exercise its authority on its territory, nor use their capacity for action in favor of integration. Lest those who want to integrate with moderation, or not want to integrate, get angry and then we send the articles of incorporation to take the ass!

Maybe we should start to feel offended by the myriad of monuments that exist in our streets and could remind such young lads in the rectory or any fascist shit pedophiles swarm from the mouths of religious representatives, with access to the media.

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absolvo Saharan

From the Association of Simone de Beauvoir wish you a multitude of topics typical for this new year, but yes, with all our affection.

For 2011 we are opening this purpose of amendment and return to resume the blog. To reopen this new stage we leave you with this publication we have developed over the twin city of Bir - Gaduz . Here, we present notes on women young Saharawi and biographies of some of the most remarkable women: Aminatou Haidar , Khadija Hamdi , Mariam Salek , Mahfooz Rahal, Fatma El Mehdi , Senia Ahmed, Mahmoud Maima or Mariem Hassan .

With this edition, we intend to break the stereotypes accompanying the Muslim woman and put our little bit to share our sisterhood with all of them and all men who share a progressive vision of participation of women in all spheres of society and culture.

Open publication - Free publishing - More women