You know what I think of the fairs in general. That post gave in his day much to discuss. Today, four days after the end FITUR, I make a brief but necessary balance. These were the goals.
The first objective was to reduce the cost above 20%. Got!
The second was to improve the brand image without compromising GLOBAL different brand identities. (That only can judge you, I think largely we get)
The third . Fitur used as starting from one of our flagship projects. Open apps Travel Case that will attack in my next post.
The fourth . Team work agenda, intense and fruitful. And here's to you detail ... .. My apologies to those who saw me little hair. I stopped babbling, here goes:
Airlines Vueling . Plans to open a new flight from Alicante to Amsterdam, which will join the five online destinations from the airports of Valencia (Milan, Rome, Paris, Brussels and Amsterdam) and the connection from Alicante to Paris. Fly
niki, as you know company of Air Berlin, which will open a new connection from Valencia to Vienna in February.
Finnair, the Finnish airline is considering the possibility of a connection between Valencia and Helsinki.
Jet 2, a major airline that connects Alicante with six cities in the United Kingdom and with which we co-marketing agreements in 2010. During the meeting, we reported the cancellation of its 32,000 seats to Tunisia. Some places that will redirect to two or three destinations, including the Comunitat Valenciana. GOOD! (To see if they can be almost everyone)
Swiss air, the line that has increased its frequencies between Valencia and Zurich.
Air Berlin, which has grown more than 20% in passenger transport to the Region in 2010, thanks to the actions of marketing co signed in 2010. GOOD! Transavia
, the main airline that connects our two airports in the Netherlands. And Norwegian, which in 2010 carried more than 300,000 passengers to the Comunitat Scandinavian markets. We are trying to continue to grow in our airports. Tour operators
Regarding UK Following meetings in FITUR, we agreed that in the coming weeks, we will launch joint promotions with Jet2 holidays, and lowcostholidays saga.
For the Russian market. Continue to develop promotional activities with Natalie Tours , The leading Russian tour operator in the English market that it intends this year to increase flights between Moscow and Alicante, from two weekly flights, which are currently three. Also to increase its presence in the province of Castellón. We also held three other meetings with Russian tour operators, travel Ascent, Eadus and Danko and this week I hope to see me shers also wants to grow in the Costa Blanca! Much!
For the German market, we are negotiating with Tui joint deutschland (main German tour operator) and Lufthansa City Center (lufthansa group company which brings together more than 600 travel agencies in 40 markets which held its annual congress in Benidorm last November with our support). To mark Castellón, recent proposals for collaboration with the tour operator tour hh.
For the U.S. market. We held meetings with Central Holidays tour operator to strengthen, through joint promotional activities, direct connection between New York and the Region. is expected to continue the campaign in 2010 with the Canadian transatlantic t ouroperador .
in key domestic tourism, has reached an agreement with the English tour operator specializing in domestic tourism Responsible Travel and have remained contacts with other tour operators specializing in the German, Dutch and French.
in golf tourism, it held a meeting resumed in November under the fair IGTM with Peter Walton, president of the International Association of Golf Tour Operators (IAGTO) and the golf course of Valencia for the design of a specific international promotion plan.
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