Can Gonorrhea Remain Dormant For Years Gonorrhea

Strategic model SMM. 6 coordinates. Yum

photo: I have long Dbarefoof

time orienting the role of marketing the project in which I work at Social Media Marketing. When I say long I mean years ... .. Of course, I made mistakes and successes. Today I am able to draw a simple diagram as a model to focus more tact this immense dimension of marketing.

think it is important that a manager who list their project to these coordinates must include the following points. (Short version)

1. Integration: Integration strategy. I think it's a mistake to approach this type of action without being fully connected with our brand strategy. With our company values \u200b\u200band our promise. And of course with other marketing activities.

If one has never worried about your brand and your product ... .. now you have a blog or create a facebook page or put a twitter like crazy to get results I doubt if it is not the result of luck or the fact ... (stating that in spite of everything I believe in both variables as keys to success) to the contrary, all I get is to amplify your mistakes. Objectives, goals and objectives, always consistent with the main objectives of the company.

2. Assimilation: I refer to the need to assume a market transformation actually made up of "crossumers" ("A consumer who lacks confidence in the brand communication, who knows the marketing backstage showing an active role in the validation of the messages and actively participating in the storytelling brand ...")

This new reality must be present at every stage of the organization, not a thing of the department of marketing, communications or sales. It is something that must be clear about each of the decision makers and of course everyone in the company in contact with the market one way or another.

3. Ratio: I think that being consistent with the above, it is necessary scale and proportion when our project approach towards this type of strategy. I've seen a lot lately SMM compulsive .... As if the only valid marketing tool ... .. as if the marketing mix of a lifetime ... .. lost relevance or status ... or Kotler had died ... I have to turn all our marketing efforts towards this model without reflection and proportion we can cause problems. What percentage of effort I devote to this type of action in my business in year 1, year 2 and year 3 and on the basis that results ...? What is the part of my market that DOES NOT MOVE IN THE ENVIRONMENT 2.0? How and to what level I will involve the organization in year 1, .... and what I need to do? What that gives hope to impact my sales branding or my actions in year 1 ..?...

But beware, there is no time to lose, there is a similar probability that a consumer will find our brand seeking customer feedback about our brand for 10 years ... .. that the comments of minutes ago ... hence the brands will have a much harder time attempting to draw its current proposal to erase the traces of the past ... ... .

4. Value Proposition. As we are clear that we are not dead. The value proposition has to be more clear than ever. What are my competitive advantages?, does it coincide with my story that my client has over us? .. . (THIS QUESTION IS VITAL), what my value for money?, What degree of satisfaction of my clients, "What does my product or service that others provide, and with what degree of clarity or confusion perceived the market? A conclusion. The market rewards good standard .... But the "crossumer" rewards efficiency. Perceived rewards MANIMPULACION NO. Premia the story built by their peers. and rewards corporate naked ... ... .. and to strip you have to be prepared. Check the value proposition of your proposal ... or your promise ...

5. Creativity. I mean it takes more wit than ever. The company Buzztrend estimated that in 2008 there were over 500 million consumer reviews of thousands of forums, blogs, social networks ... also last in time competing with the messages disseminated by the brand. Each of them fighting for the attention of consumers in this crazy economy of attention .... it is certain that on today's figures have gained

... ... Well, it seems logical that one way to get our message more relevant in this setting noise and saturation is the ingenuity and creativity. Obviously also in the off-line. But wait, think .... What have in common advergaming success, or the video on YouTube that gets more traffic, or the blogger or community manager ..?....... getting achievements ... yes, huge amounts of creativity and ingenuity. However, in the off-line, although less and less, campaigns devoid of ingenuity and creativity .... bad bad bad ... .. that book-based and advertising pressure ... and results achieved notoriety . In this environment, that does not happen ...

6. Metric: do not need to hire a Social Media Metrics, a position that commpañías increasingly incorporated into their organizational and mission is to measure and interpret results, and value from the metric of each tool and very analytical. But if we take the opportunity to hear and measure this environment offers. Before, during and after. Measure, weigh and interpret ... ... .. Set targets, monitor results ... ... Two interesting references that speak and teach on their own are:

The IOR (Impact of Relationship) via trwblog . The IRON (Online Reputation Index Urban Hotel) via vivential value.