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Segments. Is relevant. Do not interrupt.

"A butterfly, speak of flowers" Obviously, if you want be relevant to a particular market segment, you must speak in your language. As says Craig David - Executive Creative Director of JWT increasingly have to take in communication as something that instead of "break" becomes part of what the people are interested in this idea haunts me ...

How? ... Specializing the message, declining global destination message to the destination of heavily specialized. If I speak with a Chinese, however much you yell or repeat the message (massive advertising investment) I will understand and surely this will lead to mutual frustration and unnecessary wear, all I have to do is learn Chinese, then the conversation will occur, the first and talking softly (small investment) ... .. On this basis and on an increasingly strong strategic segmentation of communication, blogs are born product of Valencia. Sniper Marketing, Social Media Marketing integrated into a clear segmentation strategy that flies around the 10 marketing plan.

We have set a series of objectives in terms of traffic, community generation, numbers of subscribers, network visibility, authority, internationalization .... To be reviewing our proposal at the impact level, these are the first proposals I bet not the last and will have to incorporate many improvements ... There are many market segments in which we have a clear opportunity to improve our position and grow market share and thus demand and add value to our core strength as a tourist destination: The sun and sand.

All this strategy blog-product is associated with another blog-market in which we are engaged, equally exciting ... I'll tell you.