Jamaika Trikot - Usain Bolt

"Nosotos is smarter than me"

I go through a comment (this is one of the best things that happen in this blog) an interesting study on how to deal with the social media companies and especially that "perception" of success. In quantitative terms the study has a fairly representative sample think and a pretty robust methodology and provides many figures that can help guide us, but that's what you can check it by reading the study. I'm going to stay in terms of quality and I will highlight only four representative testimonies of how certain people who are leading major companies perceive the Social Media. Dell

s, which has far-more business customers and consumer Than Itself considers more to B2B B2C Focused Rather Than a company, claims Recent That a social media campaign generated $ 6m in new business. Journey Through The digital user to WAS Comprehensive point of sale and the campaign only ran on Social Media.

Adam Brown, Director of Interactive Marketing Communications, Dell,

Pepsico Refresh project which let the public submit ideas for grants and then enabled the public to vote for the best ideas (over 30 million votes have come in so far), was driven by social media. It generated over one billion media impressions – broadcast, print and online (and sold a lot of Pepsi). That social media-led project has done more to change the whole company’s brand, for the good, than any other campaign.

B.Bonin Bough, Head of Social Media, Pepsico

Starbucks launched a blog-based My Starbucks Idea website with traffic driven from its social media real estate. Customers suggest ideas that they’d like to see Starbucks implement, release as products, Improve, etc. Since the campaign Began, They've released Almost 100 of the ideas to market.

Alexandra Wheeler, Digital Director, Starbucks

"Business-to-business companies plow, if anything, more vulnerable to These trends. Their customers Have Every Reason to band together and rate the companies' services, to join groups like ITtoolbox to share insights with Each Other, or to help Each Other Out on LinkedIn Answers. "

Charlene Li and Josh Bernoff, Forrester Research, Groundswell

I coincided in time to read this study with a book that I recommend; "We are smarter than me" (fuck like I like that phrase) ... and both readings reinforce my view that can be a differentiating factor for a company to leverage the collaborative environments ... that if, without losing the common sense ....