Pectus Carinatum Exercises

European Travel Consumer Report

I wounded my vacation a bit disoriented, and moreover, is on my wave avalanche of information in market research, statistics, projections, predictions .... And countless jingles, that yes, some valuable, with chicha, with an air of revelation ... .. other sterile, repetitive, predictable, some are more like a torture chamber than calling to report something or teach ... ...

flying a good find:

Phocus Wright's anticipated conclusions of the " Phocus Wright Travel Consumer Report's European ," soon we will dissect in more detail and to help us portray trends tourism industry to market French, German and English .-

1. "Relief on the way" It seems that the French market in general is planning to travel more next year. The outlook for the German market is also positive but more moderate. In contrast to the UK market will see much lower .-

2. Who not plan your trip on-line today? As this study was wet. The total population with Internet access in France, only 5% of British travelers plan and book your trip completely off-line, 9% in the case of the Germans and 6% in the case of French.

3. Search engines remain key. This point was predictable, basically confirms that this is how the traveler find what you want and of course, take the palm seek top positions. (Go to bald with this conclusion)

4. Is price the deciding factor? Take a vultecita .... I read the other day in an interesting Hosteltur article on new market trends and new strategies and among many other factors, highlighting the price as resounding success factor. This study however, although it recognizes that we are in an environment of high demand, price sensitivity, pointing to the priority they give to survey the relative attractiveness of the experience on the web.

5. The hotels are not the favorite holiday ... (I confess I do not quite understand this point, we will wait to see the full study ....) Only 38% of French respondents like to stay in hotels, compared with 72% of Germans and 82% of the French.

6. It seems that "smartphones" reach the masses. European level, an average of one third of travelers already have this type of application. 38% in France, 37% in Germany and 47% in UK

7. The travel-oriented mobile phone. Are still less than 10% of Europeans who use mobile phones for travel-related activities, either before, during or after but beware, we forecast figure is 20% next year ... .... Now if it was time for mobile marketing.

Well, this has been the landing post ... .. let warming.